Canada Dry

As I flipped through the channels the other evening, I came across a commercial that was incredibly reminiscent of the Sun Maid Raisin commercial. The advertisement was for Canada Dry (ginger ale) and shows several men and women working the picturesque land with their hands. One man uproots a plastic bottle of this soda, and another soon after unearths what is revealed to be a Canada Dry vending machine that they then make use of. Like the Sun Maid commercial, this does not account for the true ingredients or integrity of the product, nor does it represent the actual methods of production.

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Dr.Seuss

During one of our discussions regarding Carson’s Silent Spring, it was brought to our attention that beloved Dr. Seuss played part in such biochemical warfare. I noticed my classmate’s reaction to this information was that of disbelief. Our generation grew up reading Seuss’s tales of environmental kindness and consciousness, stories such as The Lorax have touched and inspired many. In fact, just recently The Lorax was adapted as a film, and even here around the University of Oregon, a highly environmentally conscious community, there is a co-op named The Lorax. My initial thought was along the lines of the following: what does this mean if the creator of these fantastical tales is a fraud? Continue reading

Darwin

Upon reading the introduction of the Origin of Species my perception of this type of literature has completely changed. I was expecting dry scientific language, and was pleasantly surprised because this is such an incredibly beautiful subject that deserves to be presented as such.I find it fascinating that Charles Darwin was able to present his ideas in such a clear and beautiful manner; I have read countless textbooks that do not treat the material in this way, and it comes across as very boring and difficult to process. Treating a topic as complex and grand as Natural Selection with literary artisism, allows the ideologies to become tangible. Explaining genetics in terms of numbers, chemical equations, or large words is not as impactful as equating it to something that resonates with the spirit of humanity. Darwin balances his scientific ideas with perfectly beautiful metaphors that truly capture the essence of his ideas. This reflects the idea that nature is the driving and supporting force for not only art, but science as well and that the two can and must coexist. Darwin’s masterful use of language shines a beautiful light on science and allows someone like me (who is not scientifically inclined but still enjoys and appreciates the field immensely) to understand these concepts. The Origin of Species did not read like 1850’s scientific research, but instead it was poetic and more beautiful that I had ever imagined it could be. It is also outstanding that all of this research was done without the use of genetic testing; leaving all observing and data collecting to the eye. The fact that Darwin was able to construct such an incredible theory through observation is incredible, and proves that the natural world has much to teach us if only we open our eyes. This is something that is often overlooked in today’s society, even the observation of people can prove informational. I do, however, wonder what man might have been able to figure out on his own without technology and modern day science? Is observation enough to understand the world that we live in? One problem many people had and continue to have with Darwin is that he was uncovering things many thought to be better left unknown; while this is a completely valid point that still rings true today, it is also engrained in mans nature to be curious and question the universe.

Return to Innocence

In Emerson’s essay “Nature” it is stated that adults are unable to see nature, and that what they do see is purely superficial. A person might see the sun, but they will not consider its warmth, illumination, and incredible significance. I find it magnificent that what he says here continues to ring true with the present day, as it seems fewer people truly embrace the beauty and glory that is the natural world. I believe this essay is attempting to show how nature should invoke these emotions, and that those who do not feel so are not only numb but also blind to the beauty of the world around them. Might this be why Emerson equates himself to a transparent eyeball? He sees and feels the world with no reservations and no barriers. By seeing the world through the eyes of a poet he is able to experience the earth the way it was intended and the way many adults cannot. There is, however, a place where one might remove this blindness and see firsthand the beauty of the natural world.

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Jeep

Previously in class, we viewed several environmentally charged advertisements. This sparked a very interesting discussion regarding harmony between man and machine, and how this utopia is often illusioned in banal media. Inspired still from this thought provoking dialogue, I decided to continue examining similar video clips and articles. What I found is that these companies are oblivious to many of the messages they convey to the public. For example, there is a fairly popular commercial for Jeep in which a man is cruising on a road surrounded by a dense forest.

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