The Hard Things

Green commercials are becoming more popular, and companies are jumping on the bandwagon with the idea of making a more environmentally friendly product. Attached are two Sun Chips commercials, one we watched in class and another that also introduces the compostable chip bag. What frustrates me most about the commercial we watched in class is the covering of trash, not picking it up. It shows how we are not willing to accept the duty of doing the hard things, maybe like picking up trash. It also shows me that Sun Chips is trying to put this larger problem, into a much smaller unrealistic solution. Sun Chips is merely trying to make people feel better about buying their product.

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