On Wednesday, August 24^th a hurricane warning is issued for the southeastern Florida coast. On Thursday, August 25^th Hurricane Katrina strikes. On Monday, August 29^th President Bush makes an emergency disaster declarations for Louisiana and Mississippi, free federal funds. On Tuesday, August 30^th, five days after Katrina hit, Bush cuts his vacation short to focus on the storm damage (Fox News).

On Monday, October 29^th Hurricane Sandy hits the East Coast. On that Monday morning Obama cancelled his planned Florida rally to fly back the White House to focus on hurricane relief. Eight days before the 2012 presidential election, Obama went from campaigner to hands on commander of the federal response to Hurricane Sandy (New York Times). Continue reading →

Reading Under the feet of Jesus is a very nice new experience. I don’t think I’ve ever read an actual novel dealing with environmental protection in which the author is so clear about where she stands. I think it is an easy read and a good one too. I really like Veramontes’ style. I love how she diconstructs the characteristics of a novel to stand out. It is very smart of her to insert some Spanish, I think it emphasizes the fact that Estrella, Alejo and all the others are a minority and suffer because of who they are.

With Silent Spring, Rachel Carson targeted a rather wide audience to advertise about the wrongful use of pesticides and she did a very good job at it. When Under the Feet of Jesus was published in 1995, the dangers of pesticides were well known already, but not necessarily dealt with. Addressing the problem through a novel gives a new angle on the issue, and Viramontes somehow humanized the victims of pesticides by giving names and histories, however fake those might be.

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When I first start reading this book I was not sure what to expect the title was different and the way that Stephen described it intrigued me. From the beginning the reader can tell that Estrella is the one that holds the family together. The only way for the family to survive is to live out of labor camps, which keeps their lives on the move as different crops need picking. Although she is only 13, she is wise in many ways.

She picks crops like everyone else and started at the young age of 5. She knows that there is something different about the way that she lives.  However, she learned this lesson from her teachers of all people, who asked her why her mother never bathes her. Before this point in Estrella’s life she had not realized that her life was as different due to being in poverty. The class distinctions found in the book seems unreal. At times when Estrella is in the field I think that this must be sent in the 1800’s but then she mentions watching the children play baseball. Something that she has never been able to do.

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In the most recent lecture for Environmental Literature, we took a look at a commercial for Sun Maid Raisins and how the company sells the product and how the environments in the commercial are depicted.

We went over this commercial as a class about how parts of the environment are depicted in the advertisement. There were phrases about how Hollywood is presented as an Edenic place where everyone is fit and healthy (likely not to be the case in reality). Beyond the Hollywood Hills, there is a pastoral landscape and in that area are grape vineyards where raisins are “naturally” made with sun and grapes without labor (hence the use of pastoral). However, the advertising does not take into account what goes on behind the scenes and there was even a parody of the Sun Maid Raisins packaging titled “Sun Mad Raisins”.The picture shows, essentially, the opposite of what the original packaging suggests. We discussed how the raisins are not made with just sun and grapes; there are a lot of other factors that go into the production of their raisins such as the labor of the workers, the processing in the factory and, as was also mentioned in class, the pesticides that were used on the grapes, which is also discussed in Rachel Carson’s Silent Spring and Helena Maria Viramontes’s Under the Feet of Jesus.

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In advertisements such as the “Innocent Orange Juice” commercial the orchards where the fruit is grown is so aesthetically pleasing. This effect can also be seen in other commercials for main stream brands. The orchards are depicted as extensive, sunny havens where all the workers are happily going about their picking. The individuals harvesting the fruit are usually always older men with mustaches wearing denim. This particular advertisement chose to focus on the the natural aspects of the juice. Near the end of the commercial  it says, “Nature does the hard work we just squeeze her best bits”. I found it interesting that they chose to focus on this. I do not know to what extent farmers use nontoxic methods but it would be very ironic if those “natural” oranges were covered in pesticide.

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I found Viramontes’ use of imagery in her novel, Under the Feet of Jesus, very effective and beautiful. The reader is able to internalize the idea she’s presenting with vision and reflection, rather than just understanding the words. On page 70, Estrella and Alejo are newly acquainted and are starting to like each other. There’s an awkward silence between them, at which point Estrella doesn’t know how to express herself. Instead of stating it with a common phrase, like ‘she didn’t know how to carry on the conversation’, Viramontes writes, “she didn’t know how to build the house of words she could invite him into”. The image is very fitting since shelter means so much to people with so little materials, and an invitation into her home is much more meaningful and personal than the more generic summary of what was taking place… i.e. she didn’t know what to say. The novel is loaded with engaging imagery. It seems effortless and natural the way she’s able to use the technique effectively, even with topics you may never have thought you wanted imagery applied to. Like when the guard-dog scratches himself with his hind leg, “his purple testicles shaking like coin purses” (pg 114). Disgusting… but awesome imagery!

I was interested in how the name Perfecto was attached to the man Petra and Estrella meet in the store when Petra is rummaging for fresh garlic. It comes up when the man tells the proprietor he finished his repair job, and the proprietor says, “Perfecto!” not in addressing the man, but by indicating his satisfaction with the work (pg 112). He then gets referred to as Perfecto by the narration of the novel. One can assume this identification is through Petra’s perspective, which got me wondering about Perfecto Flores’ role in her life. The word ‘perfect’ is not a traditional name, but an abstract idea, which lends to Perfecto’s portrayal as less of a living person, and more of an interchangeable foil. The Perfecto in the store parallels the original Perfecto by also having a red tool chest. They’re both repair men, or utility men, and utility is what Perfecto represents for the family, and the story.

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http://youtu.be/cJZcFq8ige8?t=2s (Sun-Maid Commercial)

 http://greatist.com/health/dried-fruit-decoded/ (Article by Leah Rocketto)

http://youtu.be/1GpiDqhArE0 (The Story of the Real Sun-Maid Girl)

After watching the advertisement for Sun-Maid raisins, I had begun to form a lot more questions about the product. For example, is the great central valley of California really that lush and green as the commercial claims it to be? Are the raisins only made with sun? Who is this animated girl they use to represent their product, and why does she put on sunglasses after she was put on the red carpet at night, when clearly those sunglasses would have been more useful in that sunny vineyard scene?

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