Respecting the Craft of Theater

Oregon-Historic-Theatres-Team

Time flies when you’re having fun. I still can’t believe we are past week 6 of the term, and finally getting into the thick of our Oregon Historic Theater project. If you were wondering about what I’m referring to, our Community Planning Workshop Team is working on a project to preserve, renovate, and promote historic theaters in the state of Oregon.

Theaters have had a substantial effect on towns nationwide, and being in Oregon this stays true more than ever. Not only do these theaters contribute to the economic aspect of these neighborhoods and communities, they bring a certain sense of culture to the places they are located in. These theaters have so much history that it would be foolish to not want to preserve these timeless treasures. Partnering with organizations such as Pacific Power, Travel Oregon, and Oregon Main Street, their want to preserve historic theaters stems far beyond the campus of the University of Oregon.

This past week we finally broke down what theaters we are going to be reaching out to for our case studies with our project. Each member of the team has two theaters and one theater program or initiative. These theaters are usually at the state level or on a wider scale than just a local scale. One thing I like about the theaters we’ve chosen is that they’re from a variety of place. From all parts of the state these theaters are unique to the place that they’re located and each give back something different to their community. From here in the Pacific Northwest to the far region of New England, these theaters are marvels to be held for everyone who visits them.

One of the most intriguing aspects of this project is listening to the people who truly care about this project  – our clients. Talking with people such as Erik Andersson from Pacific Power and Sheri Stuart from Main Street Oregon this past week, these people in elevated positions who truly care a lot about these theaters and what they mean to communities in Oregon. It’s amazing and it is something that has made me strive to work harder while partnering on this project, as I’m sure it has for other members of my team.

Growing up back in Lincoln, Nebraska, my high school was a huge theater school, winning multiple state championships and being known throughout the district as the “theater school.” I can honestly say that this helped me appreciate the art of theatre even more. So when I was approached with this project, this was one of the first things that went through my head. The craft of theatre is important to many people around the world. The ability to host this craft in a venue like the ones we are trying to preserve here in Oregon is one to be marveled.

 

John Jackson Oregon Historic Theatres Community Planning Workshop CPWAbout the author: John Jackson is a Midwesterner turned West Coaster and a first year Community and Regional Planning Masters student at the University of Oregon. Growing up both in Chicago, Illinois and Lincoln, Nebraska, John is an avid geographer who has taken his talents to the Pacific Northwest to study the craft of urban planning and the unique ways of land use, built environment, and transportation that U of O has to offer. In his spare time, John enjoys drumming, playing basketball, and working out at the campus recreation center. He is an active member of U of O LiveMove.

A Lucky Break

Oregon Historis Theatres Community Planning Workshop CPW

The opportunity to work on the Oregon Historic Theater Project with the Community Planning Workshop has inspired me to seek out and visit historic theaters every chance I get.

On a recent trip to Bend, Oregon, fellow teammate, Craig Wiroll, and I stopped by the Tower Theatre, an Art Deco Moderne style theater in the heart of downtown. While taking pictures of the neon marquee at sunset, we noticed a woman sitting at the front desk. We both knew that we had to go inside and ask her a few questions, it was too tempting not to!

We were in luck and found the woman extremely friendly and supportive of our Oregon Historic Theater[i] research project. She encouraged us to explore the space at our leisure and ask as many questions as our little hearts desired. We ventured into the grand theater immediately and, standing on the balcony, were in awe of the grandeur of the sprawling stage and intricate architecture.

THE TOWER THEATRE

Oregon Historic Theatres Community Planning Workshop Grabbing some pamphlets about the renovation and ultimate immaculate restoration of the place, I learned that the Tower Theatre is a historical community icon that the community has supported for decades. Originally constructed in 1940, the Tower Theatre delighted audiences with a wide variety of first-run films and live performances. As years passed, the rise in popularity of multiplex cinemas drove patrons away, forcing the theater to close its doors in 1994. The Tower’s story might have ended here, however a group of concerned citizens rallied to restore the theater to its original glory. Through community donations and support, the building was restored at a cost of $4.2 million and reopened on January 30th, 2004.

The inspiring story continues as we learn that the theater is still run on an enormous amount of financial support from the community. Not only do residents support the theater by volunteering to clean, and usher, and provide concessions, but they also purchase memberships that make up 20% of the theaters operations.

SOMEWHERE TO CALL HOME

The story of the resurrection of the Tower Theatre is an inspiring one, but it is not the only one. What I have discovered through my research is that every theater in Oregon, and in the country, has unique and important story to tell, and I feel that part of our job here at the Community Service Center is to broadcast those stories. Theaters are community assets; they are community treasures. As Tower Theatre Executive Director, Ray Solley, and Board Chairman, Matthew Bowler, observe in the Tower Theatre Foundations Community Report in 2009, “So much more than a building, the Tower Theatre has become a real community gathering place, an embodiment of everything that makes this not just somewhere to live, but somewhere to call home.”

[i] As part of the Community Service Center at the University of Oregon, students in Community Planning Workshop are partnering with Travel Oregon, Pacific Power, and Oregon Main Street to inventory historic theaters across the state, prepare a needs assessment of theaters, and develop marketing strategies to improve cultural heritage tourism.

 

Dana Nichols Community Planning Workshop CPWAbout the Author: Dana Nichols is a first year Community and Regional Planning student who enjoys cooking, gardening, and playing with her cat, Dinkus. Although she is a New Jersey native and could live off their delicious pizza, Dana would much rather be watching a Packer game in Wisconsin or sailing on a boat in Maine.