Eugene Government: Council rethinks free parking

With a stubborn budget problem looming, councilors indicate that they may not renew the downtown perk

By Edward Russo, The Register-Guard
Published:

The City Council on Monday night took no action, but some councilors indicated they may not support an extension of the city’s free on-street parking program early next year.

The city has a stubborn budget problem, and some councilors said requiring people who park in a 12-square-block area of downtown to once again dig into their pockets to feed meters would generate additional money for city coffers. The councilors made their comments after hearing a report from the city’s parking manager, who said surveys of downtown businesses and visitors contain a mixed message about the effectiveness of free parking in helping to revitalize the city center.

Councilor George Brown, who owns The Kiva, a downtown grocery store, said he’s interested in ending the gratis parking and having parking fee proceeds directed to the city’s general fund, which pays for police, fire, library and other city services.

Brown said the knowledge that the parking fees could be used in that way “would take away some of the pain” of paying to park.

At the council’s direction, the city three years ago began the free, two-hour curbside parking. The council majority hoped the free parking zone would help local businesses and contribute to a revived downtown.

Motorists generally have been pleased about not digging into their pockets or purses for change to feed meters in the area bounded by Seventh Avenue on the north, 11th Avenue on the south, Willamette Street on the east and Lincoln Street on the west. Parking meters remain in the rest of downtown and other parts of the city.

Any decision related to parking will likely be part of the city’s budget discussions, which will take place over the next several months. Parking Manager Jeff Petry told councilors he will visit with them on the topic at a yet-to-be determined date.

The decision to remove the 288 parking meters has meant the city is forgoing about $290,000 a year from the amount collected from meters throughout the downtown and midtown areas, Petry said.

The free parking was to last two years, but city officials have extended it four times, with the current exemption period scheduled to end on Jan. 15, 2014.

Two reports about the free parking program have been conducted in the last two years.

The latest, completed in June by the Community Planning Workshop (CPW) at the University of Oregon, used a survey of downtown businesses and parking motorists that was conducted by Downtown Eugene Inc., the area’s property owners and business association.

The report contained conflicting perspectives on how well free parking is working, Petry said. Motorists like the ability to park for free and they think it helps downtown, the report said.

Report >>  SEARCHING FOR A SPACE: An Analysis of Eugene’s Free Parking Policy

However, business owners are skeptical.

In a survey that drew 62 responses from downtown merchants, several said employees are occupying the curbside spaces instead of customers, and firms that depend on parking are not seeing “the intended impacts of the program in terms of increased revenues or patronage volumes.”

The report also said more motorists are parking in the free-parking blocks than in the blocks with meters. Since the city conducted the last parking count in 2011, parking occupancy rates in the 12-block area increased by about 14 percent, the report said.

North-central Councilor Mike Clark, who was instrumental in getting the free parking started, said he “barely knew what to say” about other councilors who apparently want to do away with free parking.

Free parking by itself was not the savior of downtown, he said. But with other factors, such as downtown redevelopment and improved law enforcement, free parking has contributed to a more lively city center, he said.

He noted that 54 percent of the surveyed motorists said they would come downtown less often if they had to plug meters.

“I really don’t know what my colleagues are thinking,” Clark said.

 

 

Meet our Alumni: Colin McArthur

Meet our Alumni: Colin McArthur   

Current City

Eugene, OR

What Community Service Center program(s) did you work with?

Community Planning Workshop (CPW)

What year(s) were you affiliated with the Community Service Center (CSC)?

2004-2006

My most memorable experience or greatest accomplishment at the Community Service Center and its programs was…:

I presented a finished Parks Master Plan to a Parks Board and City Council in a small community in southern Oregon (Talent). Most of the officials had participated in the process, were excited about the product, and were appreciative for the work that CPW did. During my undergrad, my experience was that most student work/projects were not taken seriously. Parks are a small part of the fabric of a community. I was struck by the weight of the action; adopting a meaningful, long-range policy document that would help shape (in a small, incremental way) a community’s future.                                                                  

The most critical skill(s) I learned from being engaged in CSC programs are/is….:

How local, state, and special district governments really work. Our governance systems are much maligned and misunderstood. Working on projects for those clients provides a window into the actors, processes, and forces at play. This is experience that cannot be replicated through observation or simply reading the news. It provided invaluable perspective on the challenges that public officials face and a greater understanding of the work that they do for all of us.
   
What was your first job after engaging with the CSC, with what organization and where?

I was hired as a planner with Cameron McCarthy Landscape Architecture & Planning. We are a small, 16-member firm located in Downtown Eugene.

Who is your current employer and what’s your current position/title/role? What do you do in your position?

I’m currently a principal at Cameron McCarthy. I direct the firm’s planning practice, manage projects, and supervise planning and design staff. Our planning practice focuses on assisting public agencies with comprehensive planning; natural resource and infrastructure planning; implementation; and development.
                                                                     
What professional organizations do you belong to?

Oregon Chapter of the American Planning Association,

Oregon Chapter of the American Society of Landscape Architects ,

& Oregon Track Club
                                                                     
What advice would you give someone just entering this field?

Most of the projects we work on are multi-disciplinary. It’s common to work on a team with architects, landscape architects, engineers (civil, structural, transportation), economists, biologists, botanists, etc. The planner is often (intentionally or unintentionally) in the role of primary communicator, facilitator, and sometimes mediator. To be effective in that role, a general understanding of what each of those professionals does, what they are interested in, and what they care about is extremely valuable.

Cameron McCarthy Landscape Architecture and Planning

We look for projects that move the community along. The City of Eugene is beginning to implement a community vision for growth and change in the next 20 years. It’s a process that only happens every 20 years or so. The project is being managed by a graduate of the MCRP program and there will be lots of action at the Planning Commission and Council levels during the next couple years. Check out what’s happening with Envision Eugene.

Bio: Colin McArthur, AICP

McArthur directs Cameron McCarthy’s planning practice and has 13+ years of experience working in Oregon communities.  McArthur specializes in assisting public agencies with comprehensive planning; natural resource and infrastructure planning; implementation; and development.  McArthur is an adjunct instructor in the PPPM department at the University of Oregon and teaches courses in land use and growth management.

McArthur’s recent work includes the I-5 Willamette River Bridge Replacement, EWEB Riverfront Master Plan Land Use Implementation, and various campus and athletics projects for the University of Oregon.

More about the Community Planning Workshop(CPW)