PR Trailblazers: Women Who Redefined Communication Strategies – By: Hannah Hertel, Anna Dunlap, Gabby Pfeiffer, Erynn Pasamba, Ashley Van Gordon,

by Tanner Smith | Apr 6, 2024 | AHPR Blog

As we celebrate Women’s History Month, AHPR would like to reflect on the remarkable contributions of women through the public relations industry. In the dynamic realm of PR, the impact of women has been profound, yet often overlooked. From pioneering strategies...

Unveiling the Woman-Owned Success of Glossier – By: Julia Johannesen, Lindsay Rogers, Katrina Block, Ashley Hopper, Samantha Kunody, and Sidney Wu

by Tanner Smith | Apr 6, 2024 | AHPR Blog

In the realm of beauty, where trends are constantly evolving, one brand has managed to captivate not only the cosmetics industry but also the hearts of millions worldwide. Glossier, founded by Emily Weiss, is celebrated not just for its innovative products but also...

Elevate Your PR and Marketing Skills With These 3 Must-Listen Podcasts – by: Mia Singh, Emily Adams, and Jordyn Watkins

by Tanner Smith | Apr 6, 2024 | AHPR Blog

In the dynamic world of Public Relations and Marketing, staying ahead of the curve is necessary. With evolving trends, consumer behaviors, and digital platforms, professionals in this field continuously enhance their skills to deliver impactful campaigns and...

PR Packages: The Overconsumption of Products for Influencer Collaboration – By: Maggie Delaney, Kate Merrill, Addie Peterson, Carlie Esses, and Valerie Landey

by Tanner Smith | Mar 5, 2024 | AHPR Blog

For Gen Z, PR packages have always been a part of the regularly scheduled content we see on our feeds. Brands send gifted products to influencers in hopes of a post in return. And this sort of PR strategy is something that, until recently, society has just accepted....

Highlighting 3 Black PR Professionals – By: Ella Norton, Jessica Hodges, Elyssa Agresti, Emma Misko, Ruby Abuhaljeh, and Nikki Roubos

by Tanner Smith | Mar 5, 2024 | AHPR Blog

Have you ever wondered who is behind the scenes and shaping the reputations of your favorite brands and organizations? Meet Nepherterra Best, Latoya Evans, and Wynona Redmond, three Black professionals who run the show in the world of public relations in honor of...

Why Sustainable Communication is So Important: Taylor Swift Case Study – By: Kelsey Freudenthal, Chloe Jurva, Abby Jones, and Sophie Sebastian

by Tanner Smith | Feb 26, 2024 | AHPR Blog

Celebrity immunity—the act of giving celebrities special treatment and leniency compared to the general public—has become increasingly frowned upon as climate change awareness grows. Consequently, celebrity’s actions and responses—and lack thereof—majorly shape...