by Tanner Smith | Mar 5, 2024 | AHPR Blog
For Gen Z, PR packages have always been a part of the regularly scheduled content we see on our feeds. Brands send gifted products to influencers in hopes of a post in return. And this sort of PR strategy is something that, until recently, society has just accepted....
by Tanner Smith | Mar 5, 2024 | AHPR Blog
Have you ever wondered who is behind the scenes and shaping the reputations of your favorite brands and organizations? Meet Nepherterra Best, Latoya Evans, and Wynona Redmond, three Black professionals who run the show in the world of public relations in honor of...
by Tanner Smith | Feb 26, 2024 | AHPR Blog
Celebrity immunity—the act of giving celebrities special treatment and leniency compared to the general public—has become increasingly frowned upon as climate change awareness grows. Consequently, celebrity’s actions and responses—and lack thereof—majorly shape...
by Tanner Smith | Feb 26, 2024 | AHPR Blog
On April 20, 2010, one of the largest marine oil spills in history took place in the Gulf of Mexico, called the Deepwater Horizon. Approximately 41 miles off the coast of Louisiana, the deepwater oil rig – owned and operated by offshore oil drilling company Transocean...
by Tanner Smith | Feb 6, 2024 | AHPR Blog
In the dynamic world of social media, TikTok has emerged as a powerhouse platform, reshaping the influencer marketing landscape. While mega influencers with millions of followers grab headlines, a new wave of influence is taking center stage – micro-influencers. These...
by Tanner Smith | Jan 9, 2024 | AHPR Blog
In public relations, only some artists are as adept at crafting a compelling narrative as Taylor Swift. With her resolute mission to reclaim ownership of her musical legacy after a tumultuous split from music manager Scooter Braun, the excitement surrounding her...