Social Media: Get With It or Get Out

Social Media: Get With It or Get Out

Written by the Emerald Media Group Account Team Social media has changed the way we view the PR industry. The extent of its influence can be seen with the utilization of these digital platforms to promote nearly every product, brand, and celebrity. According to an...
Informational Interview Guide

Informational Interview Guide

Written by the PRSA Oregon Account Team It’s that time of the year again! Once April rolls around you might find yourself flustered with the twenty tabs of LinkedIn messages and potential internships open on your computer. The pressure to make connections and secure a...
Six Essential Productivity Apps for Busy Students

Six Essential Productivity Apps for Busy Students

By Alvin Kim of the Tutortree account team. Mobile devices have become a necessity as we use it for work, leisure and everyday tasks. With almost four hours a day dedicated to our phones, it might be beneficial to use that time more wisely and get the most out of your...
Marketing to Diet-Driven Audiences

Marketing to Diet-Driven Audiences

Written by the Windfall account team. When marketing for a food and beverage client, it is of utmost importance to understand audience values in order to more effectively communicate brand messages. When it comes to specific diets–like vegan, gluten-free and...
Out with the Old and in with the New

Out with the Old and in with the New

Written by Devyn Kehlenbeck of the Oregon Track Club account team. Ever wonder why one of Track Town USA’s most popular places, Historic Hayward Field, is now a pile of rubble? From its birth in 1919 as the University of Oregon’s football field, to the nine NCAA...
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