by Kelli Matthews | Apr 2, 2014 | AHPR Blog
Many people unfamiliar with public relations often relate event planning to Samantha Jones’ glamorous life as a PR professional on the Upper East Side. And while event planning can be exciting, loads of stress (and blood, sweat and tears) go into planning and hosting...
by Kelli Matthews | Mar 25, 2014 | AHPR Blog
This term, the Children’s Healing Art Project (CHAP) account team has been busy, busy, busy. Our biggest project was creating a series of infographics. Infographics are a great way to present information in a fun, visually appealing way. They help your audience...
by Kelli Matthews | Mar 18, 2014 | AHPR Blog
I joined the AHPR team last September at the beginning of my junior year and became an account executive for HIV Alliance, an Oregon-based nonprofit organization that provides support, prevention and education services for people affected by HIV/AIDS. The current HIV...
by Kelli Matthews | Mar 11, 2014 | AHPR Blog
From an aspiring PR professional’s point of view, planning an event is like putting together a meticulous puzzle. You have to pay close attention to detail from day one to avoid missteps down the road. I have the opportunity to plan one of the most important events...
by Kelli Matthews | Mar 4, 2014 | AHPR Blog
The ability to pitch a story is a necessary skill in a PR pro’s toolbox. A pitch can be made through email, on Twitter, over the phone or even face-to-face. Regardless of the medium, each pitch must appeal to its recipient in a professional and personal way. As a...
