Lexicons – Week 5
Distributed Cognition & Collaborative Intelligence – The idea that learning and knowledge are collective, not independent.
Informal Learning – The kind of learning that doesn’t happen in a typical school format of desks and lectures. Hands-on experience and conversation are examples of informal learning.
White Space – The unused space on a printed object, one that is not filled by graphics or text. White space can be a good thing, if it prevents cluttering and allows the viewer to find the focal point faster. However, too much white space can be boring.
Focal Point – The main feature of your design. This is where you want viewers to focus their attention. Your focal point should be immediately recognizable.
Collateral – Any tangible product on which you can print your brand’s logo. This could be anything from business cards and envelopes to wine glasses and tote bags.