Lexicons – Week 3

Lexicons – Week 3


1. C.R.A.P. –  These elements help viewers process information laid out in graphic design.

Contrast – When two things aren’t exactly the same, make them very different. When items are less alike (and have greater contrast) it is easier for the eye to distinguish them, which makes the information easier to process. For example, for a website, it is appealing to have a dark background banner at the top of every page with the title and menu items. This lets users know that this is essential information that will be at the top of every page on the site.

Repetition – Using the same bold font for all titles and the same unbolded font for all the descriptions. You repeat your font themes for specific purposes. You can also repeat color themes.

Alignment – Choosing the right alignment can help free up space or eliminate unnecessary space.

Proximity – Using space, you can group similar information together so viewers know where to start and stop reading.

2. Vector – Vector images are not pixelated and can be blown up really big while maintaining their clarity and integrity. You can also pull apart it’s layers to edit.

3. Rasterize – To rasterize is to convert an image into a raster, or a pixel image/bitmap. This turns the image into one layer, making it harder to edit and pull apart.

4. Opacity – Opacity is the opposite of transparent/see-through. If you lower the opacity of an image, the background will begin to show through. This can be a cool effect to play with.