In the Moment

Portland based rock 'n' role band LøveJøy shot their debut-single album-cover on Feb. 22, 2017. ‘Legends’ is a song about throwing off the shackles of a life that are expected, and pursing the things you want. The shoot, and art associated with it, have the same spirit, energy and freedom attached. The song foreshadows the release of their EP at the end of April. Lead vocalist Jonah Poole believes that a formal education in music restricts artists’ creativity and therefore, he never received any form of higher-education. He does however spend most of his day “learning” by listening to music and watching live performances. He believes that talent will always be more important than formal education in this industry. 

Hannah Cantrell, professional photographer and student at University of Portland reviews her shots during LøveJøy’s EP cover shoot on Feb. 19, 2017. Cantrell believes that attending college has given her the opportunity to network with other artists and expand her future career options.

Jonah Poole and Connor Meyer discuss artistic direction during LøveJøy’s single cover shoot. “Different mediums and forms of communication are vital to the expression of the image we want to create,” Poole says. “This often requires a diversity of people with a variety of educational levels.”

Jonah Poole, lead singer and founder of the Portland based alternative rock band LøveJøy, observes the set of his upcoming music video for his single “Legends.” The track reflects on the process of casting off the chains of a life that are expected of you and living life ‘your way.’ Poole never attended college because he believes art comes from your soul, it’s not something that can be learned.

Creative Director Connor Meyer situated the members of Portland based band LøveJøy for their new single’s album cover which will be released on Feb. 22, 2017.

Lyrics from an original draft of “Legends” written by LøveJøy lead singer, Jonah Poole are found in the studio on Feb. 19, 2017. “Artistry is not something that can be learned. You are sharing your soul with the world – that’s a unique platform that requires a vulnerability that cannot be taught,” Poole says.