Link to article: http://espn.go.com/los-angeles/nba/story/_/id/11008952/nba-approves-steve-ballmer-bid-buy-los-angeles-clippers

I decided to venture back to the sports world of journalism. This time I went with the most popular sports website – ESPN. One thing that ESPN typically does differently is link a video that is related (though not always directly) to the intended article. For example, in this article, the video is a phone conversation with ESPN SportsCenter host Johnathan Coachman and ESPN Writer Darren Rovell.

What allows ESPN to do this is because of the broadcast outlet that is ESPN. They use their own shows/segments to link into the articles after they have already aired on live TV. This is a nice element. It provides the opportunity to hear the opinion of more than one person on an issue. In often cases, such as this one, you get an opinion but more so you gather the facts of the situation.

The article itself is a typical hard-news article, informing the audience of the new information.