I love fonts.
So, naturally, when asked to create logos for our projects, I was excited. These are just a couple of pages from my Field Notes. There’s a couple of complete ripoffs, both of which are pretty noticeable (think Steph Curry and MIT).
Easter egg: I was watching a lot of RBMA music lectures whilst doing this and heard the best quote from George Clinton (of Parliament). It’s written vertically in the second image. I took most of these into Illustrator and kept revising them:
(one of many illustrator boards, it just so happens that the final two logos were on this one.)
Looking at models like 22@ in Barcelona, I started branding the entire district as a new development for Portland, hence the Technodistrict, Innovation Kitchen and the like.
I eventually reached these two final logos:
The Maker Kitchen was a complete accident, but it brought up something really interesting in terms of branding the district. The logo can be shortened into MK1, or “Mark One”, meaning the concept can be repeated in other cities. I even made a poster (the font is San Francisco from Apple, hence the title):
This led me to rethink the initial diagrams for the site. I started making them even simpler:
