Category: Diagramming

branding, or how i sold my soul to apple for their font

Tom Moss on

I love fonts.

So, naturally, when asked to create logos for our projects, I was excited. These are just a couple of pages from my Field Notes. There’s a couple of complete ripoffs, both of which are pretty noticeable (think Steph Curry and MIT).

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Easter egg: I was watching a lot of RBMA music lectures whilst doing this and heard the best quote from George Clinton (of Parliament). It’s written vertically in the second image. I took most of these into Illustrator and kept revising them:

 

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(one of many illustrator boards, it just so happens that the final two logos were on this one.)

Looking at models like 22@ in Barcelona, I started branding the entire district as a new development for Portland, hence the Technodistrict, Innovation Kitchen and the like.

I eventually reached these two final logos:

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The Maker Kitchen was a complete accident, but it brought up something really interesting in terms of branding the district. The logo can be shortened into MK1, or “Mark One”, meaning the concept can be repeated in other cities. I even made a poster (the font is San Francisco from Apple, hence the title):

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This led me to rethink the initial diagrams for the site. I started making them even simpler:

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Initial Site Analysis, aka, Galapagos to the Rescue

Tom Moss on

I will admit up front that I am not especially interested in the potential of Ladybug to visualize day-lighting and design facades. With that being said, plugins like Ladybug and DIVA I find are extremely useful in creating informed site design. With another of my studio mates, I started this term master planning the site by combining the best bits of each of the previously submitted plans to create a continuation of the chequered pattern of high-rise and low-rise that already exists in the original South Waterfront plan.

It is important to note, and this will be mentioned in a later blog post, that the buildings to the south of my site will be in the second, third, fourth and however many following phases after the construction of my building*.

*also, my building is non-existent so all this is just conjecture

 

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