Response to: B2B Inbound Marketing Study: Cloud company sees 76% increase in conversions

Since the Cloud technology has created a brand-new generation for internet communication, many business tend to explore different kinds of opportunities which is related to Could and big data in many different area such as marketing and operation management.

The reason why I choose this article to response is because it reminds me of 2 decision science course which I am taking for this summer term. The content of these two courses has been dramatically changed because of the popularization of Cloud technology and big data technology. Companies are tending to save their backup of data on cloud server because they believe it can help them to save money from buying expensive hardware storage. For those who provide these kind of services, it’s a really creative opportunity to make profit because the fix cost of running and managing the server us further less than building a building or your own shop. On the side of big data, it is more widely used in marketing to analyze the customer needs and the demand of the whole industry. It is also used to analyze your competitors.  It becomes more and more critical and essential for almost every business in many different industry. The creation of these technologies has totally changed the way of how company run and manage their businesses. Personal, I am pretty positive about the effectiveness of these technologies.