Below are my learning goals and reflections on each one for the Winter 2016 term of AAD 610 Marketing, Media, and Communications II.

  1. I have heard it said many times that marketing is everyone’s job. With this in mind, I am setting a goal of learning how a marketing plan for an organization can effect staff beyond just the marketing person.

I absolutely met this goal. One of the most important lessons I learned while working on this marketing plan was that one person is insufficient when it comes to marketing. It should be a team effort. As Debbie Williamson-Smith, JSMA Communications Manager, says, “Marketing is everyone’s job.” I found it necessary to think about how other staff members would engage with the marketing plan, from planning to implementation, and found that every department would need to contribute in some way. 

  1. I would like to learn more about how to create a social media plan, as I personally am not overly invested in the twitter at this point.

Creating a social media plan for JSMAC was a heady project. I love that I was able to create something that was turned in as an official proposal. I had a lot of fun designing the proposal for giving JSMAC its own social media, and was delighted that our student group was granted at least one social media platform going forward. Now JSMAC has an official plan that goes over process and what is expected.

  1. Creating a marketing plan will directly benefit the student organization that I facilitate for my GTF. I hope to use this class to enrich JSMAC’s marketing and outreach plans & strategies.

Mostly this was accomplished through the JSMAC social media proposal that I created with two of my colleagues. I was able to evaluate JSMA’s marketing efforts and think about how JSMAC can contribute to and enrich the social media experience of the museum.

  1. I would like to use this class to create/grow a transitionable toolkit for integration of media in arts endeavors.

I am still a little shakey on this, but I feel like I have a loosely organized methodology around how to integrate media. Part of it is related to realizing how marketing should never be the efforts of one person and needs support from multiple staff and stakeholders. But I will not be afraid, moving forward, to make suggestions and assist in the construction of a toolkit to use media engagement techniques and strategies to enhance arts endeavors.