Joshua Gordon is an Instructor of Sports Business at the Lundquist College of Business and the undergraduate program manager for the Warsaw Sports Marketing Center. He recently published a book on high performance organizational culture, The Sports Playbook (Routledge 2018) and advises intercollegiate athletic programs on issues around Title IX, hazing, and culture.

A leading business and legal strategist for more than twenty five years, Gordon is an experienced educator, consultant, negotiator, facilitator, and organizational capability builder. Gordon specializes in sports industry strategy and crisis management that builds upon a deep history of contexts that have included business-to-business, organizational change, energy, environmental, real estate and housing, family, and gang-related challenges. He is the founder and lead practitioner at the Sports Conflict Institute (SCI), which supports competitive goals in athletics through understanding, preventing, and resolving destructive conflict inside and outside the lines and specializes in building high performing team culture. He has presented to audiences that have included individuals and teams from the NCAA, NBA, NFL, MLS, NRL, MLB, USATF, USTA, PGA, LPGA, and ATP.

In addition to his career in conflict management and dispute resolution, Gordon is a competitive runner with recent Masters All-American performances in the mile, 3K, 5K, and 10K distances. He competes as part of the University of Oregon Running Club and the Bowerman Track Club.