Great example of Shaping the Path as in ‘Switch’ http://www.huffingtonpost.com/2012/02/01/healthy-school-lunches-pi_n_1247752.html
Rider and elephant? Another Lesson From Steve Jobs: A Driving Vision Has 4 Key Elements http://www.fastcodesign.com/1665852/a-management-lesson-from-steve-jobs-outstanding-leaders-have-both-passion-and-vision
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Chip and Dan Heath – authors of “Made to Stick” – have a new book out on how to effect change. “Switch – How to Change When Change is Hard”, highlights some simple, yet powerful, rules based in solid research on the psychology of behavior and cognition about how to drive change. One of these […] Continue reading
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