As my students work on their projects to improve General Education at UO, I am reminded by this post that they need to be really clear about what change they are trying to make and how people on the ground will actually make that change. This post by the Heath … Continue reading
Chip and Dan Heath – authors of “Made to Stick” – have a new book out on how to effect change. “Switch – How to Change When Change is Hard”, highlights some simple, yet powerful, rules based in solid research on the psychology of behavior and cognition about how to drive change. One of these […] Continue reading
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