Video Rationale

We start the video fading from black to give it that eye opening feel. Our opening shot is to establish the biking culture on the UO campus. We backed it with natural sound of a bike wheel spinning that we recorded earlier in the day. We felt that the first sounds heard in the video should be the nat sound of the bike. Her voiceover leads into our interview with David. We started his interview with a pan of bikes then a close up of a tire. He is saying how bad bike theft is in Eugene and the shot of all the bikes relates to that. He then discussed that he got his first bike stolen because he didn’t know proper locking techniques. We used Gopro b-roll of locking a bike to correspond with what he was saying. We then used a photo of a bike that has a missing wheel because he talks about people stealing his wheel. When he’s describing how to properly lock a bike, we use two pictures of bikes locked properly. We used the shot of the bikes locked near the dorms because David is saying “know where you can lock your bike”. We tried to use matched action with David snapping and the picture of the destroyed bike coming up at the same time. We chose to only use that picture for about half a second to make it seem somewhat startling that your bike could get destroyed like that from not locking it properly. The voiceover b-roll is Gopro footage riding a bike. We then transition to a full screen graphic with some facts that correspond with what the voiceover is saying. We added a picture in the graphic to spice it up a bit. For the interview with the officer, he discusses bikes being stolen during the day and at night. The b-roll corresponds with what he’s saying and the night footage we reenacted to make it seem like there was a burglar. He says that cable locks are easy to cut, so we used footage of us pretending to cut a cable lock to show what he’s talking about. We wanted to end the video with someone riding into the sunset with a fade to black to have a dramatic and lasting moment.