3 – Audience & Planning

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Read Creating a Successful Online Portfolio

Create an Audience Assessment

Post to this course site and categorize as “Audience Assessment”.

Include the following components:

  • Your name
  • Following the outline and four questions in Chapter 3 (PDF) of Designing A Digital Portfolio, research and write an analysis of your target audience.
  • Make sure to answer
    • Who your audience is?
    • Why they are at your site?
    • How did they get to your site?
    • What do they want to get from your site?
  • Based on your answers to these questions identify:
    • the primary goals for your site
    • a list of content items you will need to have on your site
    • the type of functionality you would like to have on your site
  • Write 2-3 pages, 500-750 words.
  • Categorize with “Audience Assessment”

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