COLOR
- Color provides information
- Color creates identity
- Color creates contrast
- Color helps organize
- Color attracts and adds visual interest
Color schemes (mixing colors)
Contrasting color schemes:
- Complementary (two opposite colors)
- Triad (three colors equidistant from each other)
Related color schemes:
- Monochromatic (single hue with tints and shades)
- Analogous (adjacent hues)
Color models
RGB (additive):
- Light
- Digital media
- Percent of color between 0 to 255
CMYK (subtractive):
- Pigment
- Full color/process printing
- Percent of color between 0 to 100