JOURNALISM:
“Never deliberately distort facts or context, including visual information. ”(Society of Professional Journalists, CODE of ETHICS) http://www.spj.org/ethicscode.asp
“Editing should maintain the integrity of the photographic images’ content and context. Do not manipulate images or add or alter sound in any way that can mislead viewers or misrepresent subjects.”
(National Press Photographs Association, CODE of ETHICS) https://nppa.org/code_of_ethics
PUBLIC RELATIONS:
HONESTY : We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
(Public Relations Society of America, CODE of ETHICS) https://www.prsa.org/aboutprsa/ethics/codeenglish/#.VkUbA-m_e7M
ADVERTISING:
Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards in serving the public.
(Advertising Federation, PRINCIPLES and PRACTICES for ADVERTISING ETHICS)
S http://aaftl.com/wp-content/uploads/2014/10/Principles-and-Practices-with-Commentary.pdf