Who knew death could be so lighthearted?

One of the best hooks and opening scenes that I’ve seen yet can be found in Pickle.

Talk about an unanswered question(s): What the what? A fish that can’t swim? And what did he say about a sponge?

It sets the tone for Amy Nicholson’s fourth documentary published last November on the New York Times’ Op-Doc page. It’s got drama, lots of death, lots of love and lots of laughs. Nicholson interviews her parents at their home in Chesapeake Bay, Maryland. Simply, the film is about the couple’s relationship with animals, no matter the cost and ultimate demise.

In an interview-style film, Nicholson questions her parents separately and then together using the same backdrop. As they tell stories about any of their many animals, she cuts back and forth between the individual interviews, and then sometimes includes both in the same shot.

I know we’re taught to minimize talking heads, however because her parents are so entertaining to watch and listen, I guess this is good exception to the norm.

The best scene and sequence: The tale of the four geese from about 4:21 to 6:00.

Dad suddenly remembers he forgot they once had geese. Nicholson cuts to the couple walking away from the camera in a wide shot of a muddy field with their dog. Mom’s carrying a shovel.

Meanwhile, dad’s voice explains he’s always wanted a pair of geese that look like the goose in Mother Goose Rhymes: plump and fat. Nicholson cuts back to the couple, this time facing the camera walking along a trail with solemn faces. Dad’s carrying a box with the Downy logo.

He found two geese. Another two somehow showed up. Nicholson uses animation to visually portray the fate of three of his four geese (An otter? Really?). As they tell the story, the animation is cut between tight shots of the shovel digging a square hole.

As soon as mom says, now we’re down to one goose, Nicholson cuts to dad bending down and gently placing the box in the ground. Mom tosses yellow bird feed over the box in a tight shot of her hand, as if it’s one last meal before the goose visits that eternal pond in the sky.

Nicholson cuts to another wide shot that suddenly shows a horn player belting out Taps, the song traditionally played during military funerals. So. Funny. The final seen shows the one remaining plump goose, hobbling away from the camera as Taps ends.

The whole sequence is a good mix of interview and cinema vérité styles.

And don’t worry, those unanswered questions will be fulfilled. Be prepared to chuckle.

How Life Has Changed The Middle East Has Changed over 58 years

I found another Nat Geo gem. This video does a really great job of documenting how the Middle East has changed in good and bad ways over the past 60-years.

The best part is the video starts from the perspective of a doctor, talking about going to the Middle East and his mission to take as many pictures as possible. This is a noble mission that I’m sure most of us have attempted, but Dr. Colbert Held took over 20,000 photos of the middle east over the span of those six decades.

After an awesome set-up, the video then goes on to profiles about people from all over the Middle East talking about how their countries have changed for better or worse. Confession: I really like the part about Kuwait. It’s pretty spot-on.

This video is nothing like the last Nat Geo pick, though. It’s heavy is stock footage, info graphs, maps and graphics. I think it was done in a tasteful way and set a good example of how to tell stories when your only footage is the interview. Still, the segments didn’t rely heavily on the interview footage, but made good use of effects and drawings.

It also does a really good job of staying on topic while provide so many different perspectives. It was cut in an engaging way because the stories were so diverse.

 

 

The Multimedia Journalist in Web 2.0: A Lesson on Self-Promotion

Whether we represent multimedia journalists with years of experience or none at all, we all seek ways to improve our production skills within the framework of non-fiction storytelling. A variety of platforms and publications can help take our work to the next level by targeting a larger or niche audience. Through my research, I found that Short of the Week and Vimeo Staff Picks together provide lessons on self-promotion through the various tools that Web 2.0 has to offer. Based on individual strengths, these tools can help us find our own answer to the following question:

While thousands of videos are uploaded every day, what can multimedia journalists do to separate themselves from the pack?

All Vimeo Staff Picks are “Hand-picked by real humans”

A Brief Background

“Film with a Passion” remains the slogan of the first video sharing site to support high-definition video: Vimeo.com. One of the website’s founders, Jake Lodwick, saw the opportunity for a play on words that spoke to the heart of every filmmaker: video + me. Vimeo is also an anagram of “movie”.

An article written in October 2016 discusses the new and improved Vimeo Staff Picks platform that introduced its pioneering “Staff Pick Premieres” last fall. Emily Buder, managing editor of No Film School, describes Vimeo Staff Picks as “the linchpin of the online short film community.” The “Premieres” added to “Vimeo Staff Picks” denoted a year-long online film festival that did more than elevate great vimeo videos that have already seen success in the filmmaking community.

Open Submission

In an interview with No Film School, Vimeo’s lead curator Sam Morrill said that “one of the most exciting elements of the new platform is its open submission process.” What does that mean for us? Without pushing our short non-fiction films and documentaries as potential film festival entries, now all we need are the tools of Web 2.0 (i.e. open admission) to help showcase our talent and promote our brand. Vimeo as well as contributors of Short of the Week have answered filmmakers questions about how to reach the right audience and how to get their work published.

Today, the most interesting stories aren’t being told in theaters or even on TV. They’re being told here on the web.

– Short of the Week

This graphic by Short of the Week creators Andrew Allen and Jason Sondhi demonstrates how the Web is changing the landscape of submitting work for exposure to viewers.

Well that’s good news for us. Now what next? Vimeo prides itself on the promise that Staff Picks are “handpicked by real humans.” While thousands of videos are uploaded to Vimeo every day, what can multimedia journalists do to separate themselves from the pack?

According to co-founder and managing editor of Short of the Week, Jason Sondhi, it’s all about staying relevant and interesting online. Take risks and try new things but target the appropriate audience to better the chances of your submission––to any publication––actually being published.

This brings me to tip #1:

  1. Use Vimeo as a springboard to promote your work. Why Vimeo? According to Andrew Allen, co-creator and managing director of Short of the Week, Vimeo has a stronger filmmaking community than YouTube, which “may hit more viewers but Vimeo will attract the right viewers.”
  2. Sondhi reminds us that first impressions count. Two things are key in a producer’s initial video presentation: thumbnail and description. Vimeo has a feature that allows users to choose a frame from any moment in their video. Grab the perfect visually captivating moment in time to encourage viewers and readers to take a chance on you and your work. As far as descriptions go, give your best elevator pitch in just a couple sentences.

    The Vimeo Staff Picks always have captivating thumbnails. In Jeremy McNamara’s “Day By Day – The Iris Story,” the extensive depth of field in this wide shot as well as its cool color palette help captivate viewers––a great first impression indeed.
  3. Social media is your friend. It may be obvious, but I admit that keeping up is difficult. In today’s age of user-generated content and participatory culture, we must be willing and able to brand ourselves through social media outlets. More importantly, we need to stick with it. One of my participation grades in a journalism class at the University of Oregon was based on our Twitter accounts: 50% of the total grade was contingent on professionalism/relevancy (no one wants to see or hear about what you ate for dinner) and the other 50% was based on frequency (how often you are actually engaging with what’s going on in the world). Allen suggests uploading your video to Vimeo first thing Monday morning (12 a.m. EST) “to give the film a full 24 hours to rack up views and stay relevant all week.” He says that letting everyone who worked on the video in on “the game plan” (i.e. what hashtags to use, where to post and to what outlet and when, etc.), will increasing your chances of not just the quantity of views but the quality of views. Tags will helps your chances of reaching your target audience.
–– According to 16 studies on CoSchedule

A variety of blog posts and interviews helped me decide what avenues are best for self-promotion (according to the multimedia experts). I believe that the tips and tricks above are most relevant for the kind of work I am producing and I hope you find their advice useful in promoting your personal style. It should be noted that this can and should be applied to all facets of branding. This information is valuable when seeking publication for everything from photo essays to long feature stories and multimedia packages. Good luck out there!

 

 

Show Don’t Tell

The deeper I get into my Winter term video project, the more challenging it becomes to wade through the material I’ve amassed and keep the story focused.  I’m tempted to provide too much detail, background information, and context in order to convey a multi-dimensional character.

He Who Dances On Wood video effectively cuts to the heart of the story, without bogging us down in unnecessary process or detail.  In a beautifully poetic piece – both narratively and cinematically – we learn why the subject dances, and what it means to him.  It is a great example of “show don’t tell.”

The story is not rushed.  In fact, the first minute is very quiet, allowing anticipation to build, with fantastic morning light, imagery, and different POVs to set the scene around the tunnel where he dances.  It’s not until one minute in that we hear the character tapping.

At 1:06 there’s a creative shot with the tap shoes hanging from a tree.

1:24-1:34 slow motion is used, keeping with the unhurried pace, yet holding viewer interest.  The opening two minutes are primarily intimate, we get to know the character up close.  At 2:00, the shots open up as we see other people in the frame, passing by as the subject dances.

Nice detail shots and symbolism as he describes his relationship with the wood and with rhythm / time:

2:35 a nice silhouette effect.

A key overall takeaway for me in this video, is how cinematic techniques can be used to allow the character space to reflect on the past or present.  For example, the quiet scenes of nature and subtle movement, or the character himself walking along the river, in slow motion, or staring into the sunset.

Wonderful character selection – I thought the narrative was deep and rich – taking us way beyond the surface level story.

A Study in Pacing

I’m not sure why I didn’t start watching National Geographic’s Youtube channel sooner, or why it didn’t come up in my searches when I was looking for stories like this. Somehow Google and the Internet figured out what I was up to and suggested this video to me, but that’s a talk for another day.

This 109-year-old World War II Veteran’s story was shot beautifully and the music was placed really well within the piece. As a study, I think this piece does a great job of pacing. The music, the transitions, the gaps between quotes and the scenes are all calm and slow. You don’t have to watch the whole 12 minute video to get the idea, but the story progresses slowly, but he moves slowly. So, I think that’s why it works so well.

I mean, 109 years doesn’t pass quickly. The first time you get a sense of this feeling is when he gets in his pick-up truck (yes, he just got his license renewed the year the video was shot), and he puts the key in the ignitions. I never thought about this, but putting your keys in the ignition is a fairly quick task. The vet didn’t take forever, but it definitely took an extra second or two, and it’s impossible to not feel.

Another time I really get a sense of it is when he’s depicted in what looks like the hallway leading to the exit of a generic mall. They stand there for about 10 seconds, he takes her purse so she can put her cane int he other hand. The entire exchange took about 10 seconds before they took another step.

The pacing, living slow, really brings the emotional element of understanding this person to the forefront. The guy basically eats, drinks and smokes what he wants and he’s happy.

 

 

The Man Without A Mask

Here is a great piece of advertising.

If you’re not familiar with lucha libre, the words are Spanish language, and they refer to a type of wrestling that is athletic entertainment popular in Mexico especially. It is very similar to what we know as WWE wrestling here in the U.S. Likewise the term luchador refers to a fighter or wrestler.

Roger Ross Williams (Look him up! Amazing body of work!) created this video, which was based on a profile of Cassandro, the Mexican lucha libre luchador written by William Finnegan for The New Yorker.

There are three points I want to focus on in considering this piece: the subject, the lighting during the interview, and the beats that build the arc of the story. Take a look:

http://www.newyorker.com/culture/culture-desk/how-the-drag-queen-cassandro-became-a-star-of-mexican-wrestling

The subject: I love how musical Cassandro is on camera. He is very expressive and adds to that with his hand and shoulder movements. And his voice is so animated, especially as he’s talking about putting on his make up and feeling beautiful and ready for the stage right from the start of the interview.

The lighting: In class we briefly talked about Spike Lee and the importance of lighting people of color properly. We learned about the ratio of light to dark, and where the light should be in relation to the camera. I’m curious about the way Williams decided to light Cassando, and whether or not there were factors beyond his control that made directing the light a challenge because there are shadows created by the contours of Cassandro’s face, and at times he appears shiny. The shine could be due to his makeup though.

This is small thing, but there also seems to be a mix of natural light and artificial light, based on the change in the light on his face around 3:54, and then again if you pay attention through the rest of the piece. I had this issue in a piece I made last year, so this is a reminder for me about why natural light can be both a gift and a curse during long sit-down interviews.

The story beats: The story arch is very much like a roller coaster that peaks and falls continuously as we hear about the early years of Cassandro, his early years as a gay wrestler, his coming out as an éxotico and being able to embrace himself and be embraced by others. Then the toll his art has taken on his body, and how he’s “made peace with the pain” and has overcome that challenge by teaching. And then the big reveal, long before Cassandro there was 6 year old Saúl Armendáriz, and he was sexually abused for eleven years, until he came to a turning point in his life and decided to fight back. Then we slowly start to descend, but it’s not a straight line to the conclusion: domestic violence, death and loss, addiction, self-harm, defeat, redemption. All of this is illuminated and the overall piece elevated by the music and pristine audio, the use of archival footage, and the selective use of slow motion in pivotal moments, including the pull out on the family picture that slowly reveals Sául’s father as he admits that his father abused his mother (8:15). The use of fade to black was great, and the final fade to white I loved because white represents hope and freedom.

I hope you enjoyed this piece as much I did!

1000 Years of Less Ordinary

I follow Wieden + Kennedy’s London office on Facebook, and by the end of this blog post I know you’ll want to too. This post is about three elements of the “1000 Years of Less Ordinary” Finlandia vodka campaign: video portraits, sound, and the “unaswered question.”

The video portraits: I love the initial video portraits. There are so many interesting looking people, and then there is the text, which is presumably their ages. You get a few seconds to take in some of the individuals and then around 0:12 the portraits speed up, and you only get a flash of each person. This is important because it builds intrigue and if you’re like me, it hooks you and you continue to watch for another few seconds instead of scrolling on to the next thing in your social media feed.

The music: All the while the music, which sounds like a racing heart, with sounds of people physically exerting themselves builds and builds. This technique may make you feel as if your adrenaline is high. It did for me, and my curiosity and excitement about what would come next built too: Who are these people? What’s their story? What makes them remarkable at age X?

The unanswered question: And finally, we are introduced to one of the most important characters in the story: vodka. But it’s not just any vodka, it’s Finlandia vodka that appears very clearly at 00:50. This sets up the central question. The unanswered question. What is 1000 years of less ordinary? And what does Finlandia vodka have to do with being less ordinary? This is a significant point in the arch of the story because we need the unanswered question for us to care about these subjects and their lives, and above all for us to care (and want to buy) Finlandia vodka.

Finally, the big reveals of each subject in the montage of portraits, and it becomes very clear that Finlandia vodka is their vodka of choice in their less ordinary lives. My favorite quote of them all, “Be nobody’s bitch but your own” from Cassandro, the Mexican drag wrestler. Now we understand what less ordinary looks like, and what less ordinary people drink. Don’t we want to be less ordinary? Hell yeah we do!

Great advertising! Read the short explanation about the concept here.

Behind Brandon Li’s Cinematic Vlog

I enjoyed watching Brandon Li’s  Hong Kong Strong. It is a film about the madness and beauty of this seemingly incredible city in the days leading up to Chinese New Year. Recently, Brandon joined YouTube and started posting cinematic vlogs. If I had to describe what kind of editing skills I’d like to learn in the future, this video would be a perfect example.

His Baja Vlog starts with a beautiful beach drone shot. At 0:06, an L-cut let the audio leads the picture and continues playing over the beginning of the Mexican Music band sequence. Through the first 10 seconds, we acknowledged where he was, what he did and what is his vlog about.

Start from 0:28, he cuts one shot to another where he uses flip and zoom transition to make the sequences change dramatically and smoothly. I saw a lot YouTube tutorial about how to make this particular transition. We can definitely use it when we switch locations from point A to point B.

A 0:43, he filmed his girlfriend from the back (medium shot), flip-flops in her hand (close-up shot) and arriving at the beach (wide shot). In his tutorial video, he explained how he does the fast zoom effect by using Beholder gimbal. From 0:57-0:58 is a perfect example of his signature zoom-in effect.

At 1:03, Action / Reaction shots heighten the action of the scene, as the camera shifts POV between Brandon’s camera and the tortilla making process. If you listen carefully, Brandon added Whoosh Transition Sound Effects when the tortilla was flying/flipping.

At 1:09, he slows down the speed of throwing and flipping the tortilla. At 1:25, he cuts back to the Mexican Music Band. With the acceleration of the music, the film becomes more rapid and compact. At 1:34, the music suddenly came to an end, the video flips to another sequence.

Instead of using slow-motion, he chose fast motion to speed up the road trip with fast zoom/swipe effect. I have to say, “wow, so cool.” However, the fast motion did cause some dizziness.

From 1:53, he cuts between the running and a variety of different scenes (roof, goats, cactus and sunset). At 3:58, with further accelerate the rhythm of the music, the film becomes faster and faster with fast zoom-out effect.

Brandon uses a lot of editing techniques that are not always needed for a simple video blog or a low budget documentary video. However, those stunning effects could help us to create a beautiful cinematic effect video.

More about Brandon’s editing style and gears:

What frame rate he used in his cinematic vlog:

Hong Kong Strong: Director’s Commentary:

 

Everything is in your hands

Gioacchino Petrpnicce: ” The terminal part of the human arm located below the forearm, used for grasping and holding and consisting of the wrist, palm, four fingers, and an opposable thumb. My purpose was to not cover the entire subject of hands. I think that the possibilities are way too wide. I was mostly interested in how hands inspire me.”

I choose this video for a blog post is because I absolutely love the combination of Slow Motion, Fast Forward, and Normal Speed Effects along with the beautiful detail shots. One takeaway from this video is to rethink the value of how to use close-up shots effectively to a beat.

This video starts with a detail shot of the typewriter. Each click matches with the beats of the background music, In the Hall of the Mountain King. After it finished typing the title of the video, it fades to black.

Followed by a close-up shot of lighting the matches. At 0:16, L-cut let the audio leads the picture and continues playing over the beginning of the Polaroid camera scene.

0:19, POV of the hand. It cuts back to the guy’s face with the shadow of his hand.

This video uses a lot of detail shots and super tight shots to demonstrate different hands activities. The natural light in this video is amazing. It also shot in various viewing angles which make this video fascinating and unique. At this point, you get the director’s point, “This video about hands is awe-inspiring.”

There are a lot of match cuts in this video. No matter you are rotating the basketball or spinning the globe, the director cuts from one shot to another where the two shots are matched by the action or subject and subject matter. Another takeaway from his video is the effectiveness of matching cuts, we can definitely use this technique for sports video, music video, cooking video, etc.

At 2:17, with further accelerate the rhythm of the piano, the film becomes faster and faster, almost three different actions in one second. With the piano performances come to an end, the film also comes to a close.

I absolutely love the detail, close-up shots in this video. What struck me was the director’s editing skills: the face-paced match cuts with the beats. This film deserves me to see it again and again.

If you enjoy watching Petronicce’s video, here is another one for you !

Behind the Yo-yo Spin in “Throw”

The producers behind Throw, a short film by Early Light Media, created a compelling story that gives viewers insight to the subculture of “throwing”. The film has earned multiple awards since its debut including The Directors Award at the Mountain Film Festival 2016 and the Special Jury Commendation at the 2016 Port Townsend Film Festival.

The intro to Throw utilizes a variety of techniques to propel the action and increase the audience’s emotional involvement. The sound design makes a statement on its own that helps grasp our attention from the first shot––setting the emotional tone of the story. The intro evokes a dreamy sentiment with acoustic instruments featured in the soundtrack.

The audio was instrumental in the overall feel of Throw and the work of sound designer Nick Sjostrom was fundamental to the film’s overall success.

I have an exclusive interview with Sjostrom where he discusses the process of gathering and mixing sound for Throw.

 

The Intro: Slow, steady, and loud

From (0:11) to (0:27), a lone harp plays while the camera slowly tilts up to reveal Coffin Nachtmahr––one of east Baltimore’s best “throwers” as he applies black eye makeup. “I wasn’t like all the rest of the kids,” the yo-yo star says. An abrupt loud but low-pitched sound complements a fade-to-black (0:33) that transitions viewers to the core of Nachtmahr’s story: “People pick on me for just being me,” he says.

A fade-in framing Nachtmahr’s room shows everything from science fiction figures to an empty bottle of Jagermeister. The adjacent window seems to be closed, however we hear a breezy gust of wind roll through (0:37). Nachtmahr’s talents are revealed via a descending drone shot as the music fades out and all we hear is the monologue and the intense “throwing” of the yo-yo back and forth riding along what he describes as his “security string” (1:03).

In the subsequent sequence, a high-pitched sound getting progressively louder is employed to evoke suspense; the audio demands full attention and has viewers wondering why Nachtmahr would “probably not be in the best place,” had it not been for “throwing” (1:09).

As the aerial shot continues to descend on the subject, the sound of the yo-yo slowly fades out as the high-pitched noise gets louder until it is the only audible component (1:20). An out-of-focus medium shot framing Nachtmahr throwing his yo-yo toward the camera lens “stamps” the “O” in the title that reads, “Throw.” A low piano note releases the tension evoked in the audio track by directing our attention to the title; meanwhile, the high-pitched sound effect disperses from the story. “You just throw it out of your hand and once it’s out there, you can do whatever you want to do with it,” he says.

I was lucky enough to speak with Sjostrom (who is also an ADR mixer for shows like House of Cards and Scandal) about the impressive sound design in Throw. He took time to answer some of my questions about the development of the award-winning short doc in our Q&A:

THROW from Early Light Media on Vimeo.

Q:      What did you know about the subject matter of Throw before you began working on the sound design? How did that change over time?

A:      I knew nothing.  Darren and Dave sent me a rough cut of the film just to give me an idea of what I was getting into a month or so before I had their final cut to work to.  As far as what I knew about Coffin and yoyo stuff, I knew nothing.  I’ve seen Coffin performing in Baltimore a couple of times since the film was made, but I’ve never actually met him.

Q:      Do you typically go into a project knowing what you’re looking for or are you recording several sound bites in the field and then you plan out their use in post?

A:      All the dialog in the film was recorded by Darren and Dave, I wasn’t along for the shoots.  When I got their locked picture, I was able to spot through and plan out what was usable from the production audio and what kind of sound design was needed.  I have a pretty good sense for what is in my sound effects library and what I’d need to build from scratch.

Q:      How do you decipher when to use sound effects instead of music and vice versa? At what point in the story did you employ the highest number of audio tracks at a given time and why did you chose to do so?

A:      Darren and Dave sent me the film with music that they chose already laid out in the timeline.  There were lots of spots where I edited their music choices to make them fit with the flow of the story or hit the picture edits.  Also, there are some sound effects elements that are “musical” that I added and blended with the music they provided.

As for track count, it’s roughly 30 audio tracks.

But, the workflow of this type of project can make that number not really represent the complexity of the session.  All dialog is comped to mono, there are stereo ambiences (room tones and background effects) in every scene and occasionally surround 5.1 ambiences, 5.1 hard sound effects and abstract sound effects, music is upmixed from stereo files to 5.1 and then there is further processing on the stereo and 5.1 groups.

Q:      How much of the sound in Throw is synched and how much of it is found using a sound library and mixing them in the design? In other words, can you explain your process for collecting audio and then producing the sound design in the piece?

A:      Dialog is from production (there was no ADR).  They did a great job of getting clean dialog on the shoots, and I was able to de-noise anything that would have distracted from the dialog.  Almost all other sounds you hear were created in post production.  And almost all of those come from sound effects libraries that I use every day.  At my studio, our sound effects libraries are very very deep- so the craft comes in finding and manipulating sounds to match the picture for either realism or abstraction.  Sometimes, a library just doesn’t have a sound you need.  For example, even though we have lots of skateboard sounds in the library, none of them quite lined up with the timing of Coffin’s tricks.  For that, one of my colleagues rode a skateboard outside of my studio and I ran alongside him with a microphone.  On the other hand, sometimes the real sound isn’t as convincing to the audience as an enhanced sound.  A yoyo doesn’t actually make much noise as it’s spinning, and any background noise from the city really got in the way of using the production sound for the yoyo.

I used a lot of spinning fan or turbulent air sounds filtered and manipulated to give the impression of the yoyo string.

Also, since much of the footage is in slow motion, I was able to take a lot of artistic license in creating sounds that weren’t realistic, but played up the artistry and drama of what was happening on screen.

Q:      You three did a really nice job of changing the tone of the music to change the feel within the piece. Each scene transitions to the next very organically. Are there any of these moments that stood out to you? What is your process for finding the music that fits the tone?

A:      Of course, Darren and Dave get credit for the bulk of the work on music.  Together, we did fine tune the edits to make those transitions as smooth and dramatic as possible.