“Powerful, Strong, and Beautiful” is an interview driven feature story about painter Aramis Hamer. KEXP and several non-profit Seattle art funds commissioned Hamer to create a mural on the Seattle Center campus. The mural was more than 130 feet long and 8 feet tall. The video uses a mix of sit-down interview, interactive interview, and dialogue.
I really like the opening sequence
The first few frames show The Seattle Times branding over a closeup of Hamer’s hands picking up a respiratory mask.
In the next three seconds we see a series of three jump-cuts showing Hamer putting on the mask. This is cut to a minimalist soundtrack of just a few notes going up and down a scale. The music helps to seam together the action and allows the jump-cuts to be less jarring.
The next cut in the sequence is to a medium shot of Hamer’s arm shaking a can of spray paint. We hear the clean sound of the can rattling. Then a jump-cut to a close-up of the hand spraying and we hear the hiss of the can shooting out color. The hiss of the can is continuous but the video match-cuts to the same action from low-angle medium shot while crossing the axis 180 degrees. This is followed by a close up of paint being stirred in a can, and then a rack of three spray paint cans. Then a medium shot of Hamer assessing her work. That’s when we see a lower-third graphic revealing her name.
Hamer is cropped at the shoulders and her face only takes up about one third of the screen. However, The attention is drawn to her because of her expression, and the fact that the image is exposed for skin which blows out the background. This removes some detail in the background, but still illustrates the relationship between the artist and her work.
I think the intro works for two reasons. First, the action in the sequence is immediately recognizable. Hamer picks up a mask, puts it on. Shakes up a can of spray paint, sprays it. Reacts to her work. The mind is quick to fill in the missing pieces and easily follows the action. Second, the audio is smooth, not choppy. The music, although simple, provides a soundscape that unifies the visual cuts. The use of natural sound was deliberate. It fades in and out in an unobtrusive way.
At :26 there is an exceptional use of slow motion and shallow depth of field. There is a close up on Hamer’s hand as it brushes nearer and farther away from the camera through the shallow depth of field. Painting requires repetitive motion which is fairly easy to sequence.
At 2:20. there is a sequence of closeups of the wall that highlights the painting’s color and texture.
The piece resolves itself with a soundbyte of Hamer reflecting on how working on art helps fulfill her life.
This video takes full advantage of the saturated colors in Hamer’s work. The close ups of the rich acrylic paints lend themselves to emotional content of the story. However, I decided that the organization of the interview segments is what makes the piece to be so successful. The soundbytes explore the relationship between the artist and her work. The vocals sound very rich although there is some room noise and audio hiss. The music helps unify the visuals. Natural sound only used selectively. However, when natural sound was used, it supported the story and enhanced the visuals.