Editing a video to music: HONNE – Loves The Jobs You Hate

https://vimeo.com/142999122%20

The atmospheric HONNE music video shows one day of life of an unusual man who makes cotton candy. It is shot mostly with handheld camera and edited in chronological order, except for establishing shots filmed in a nighttime.

The first sequence (00:00 – 00:20) consists of 9 extreme close-ups showing the process of making cotton candy. First two shots make a fast jump cut to change pace in relation to music, next are match action cuts. The whole sequence sets up the context for a video by showing particular action, the main character and time of day.

The next scene (00:20 – 00:58; 01:17 – 01:23) shows the character carrying his cotton candy machine throughout the city while it is getting darker on the street. To tell this scene, the filmmaker uses wide, medium and tight shots, tracking shots, positive motion and match action cuts. 
At the chorus (00:58) rhythm of the song suddenly changes to quicker and the scene is interrupted with a dance sequence (00:58 – 01:17). The sequence is edited to music in fast-cutting technique, and has a great graphic and conceptual matched cut from 1:07 to 1:09:

At 1:55, exactly in the middle of the music video the filmmaker starts revealing what’s unusual about the main character, cotton candy maker: he creates unique shaped candies and dances while making them.  

The last scene (from 02:42) comprises few action-reaction shots and creative shots from different angles.

From 02:56 to 03:03 there is a great moment of editing to music. The picture matches the sound from silence to gradually louder and faster.

The video is shot outdoors with natural lighting. Made in postproduction faded look with prevailing warm colors creates distinctive mood. Close-up and extreme tight shots also play huge role in this video: they create intimacy and make the viewers feel as if they are there, near the palm trees in warm summer night, having sweet taste in their mouth watching the artist creating a masterpiece.