Exploring Jewish Stereotypes in Pop Culture

J320 Final Project: Produced by Charlotte Dupont & Elizabeth Troolines

Author: cdupont@uoregon.edu

How to Take Action Against Jewish Stereotypes

There are many ways an individual can create positive, social change to erradicate stereotypes of minorities on television.

1. STOP CONSUMING: One of the most helpful yet difficult ways to act against these setereotypes is to stop consuming media that perpetuates them. Unfortunately, stereotypes of varying ethnic, socioeconomic, religious and gender based stereotypes have infiltrated pop culture. Not consuming media that perpetuates negative stereotypes is an example praxis, in which you are taking action as a result of your theoretical beliefs and thus impacting mainstream media and its value.

To quote American cultural anthropologist Margaret Mead,

“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”

The character Howard Wolowitz, as depicted by Simon Helberg on The Big Bang Theory (currently America’s #1 sitcom), has come under criticism for his stereotypical portal of a self-deprecating, shlemiel-type character.

2. CREATE YOUR OWN: Another way to act against the perpetuation of stereotypes in culture and media is to take charge and create your own media content that resfuses to perpetuate these stereotypes. Whether you are passionate about art, literature, film, science, blogging or food, you have the power to control what kind of representations you support through the work that you create. The difficulty of this solution is that the corporations that are creating this content have such broad power in terms of control over popular outlets and audiences. By creating your own media, your are offering viewers a  space to consume less-biased content and rather engage with more authentic, postive, and multi-dimensional representations.

3. EDUCATION: For those unwilling or unable to stop consumption, they should at least increase their education on the true netagive impace of stereotypes on minority groups. This gives the consumer an opportunity to make a decision based on their new knowledge and formed beliefs. Without education around stereotypes and their impact on perceived reality (as stated in our blog post, Jewish Stereotypes Are Harmful), you are more likely to perpetuate them and you are further enabling the harm that the create.

Jewish Stereotypes Are Harmful

It seems like you can’t turn on the television today without encountering some form of ethnic or class stereotype–from cartoons to sitcoms, stereotypes are a basic method of generating slapstick humor and cheap laughs. If these stereotypes are so acceptable to the public’s tastes, why are they harmful?

In our research, we have found stereotypes in media to be harmful because media is one of our main ways of inputting information. As discussed in the text  Images that Injure, “Television content plays a significant role in shaping viewers’ social realities… Television is seen as the ‘most common and constant learning environment’ for individuals in our culture today” (Lester, Ross, 2011, p. 298).

The danger of consuming these stereotypes cannot be overlooked, as American television consumption increases by the day. According to a recent article in the Daily News, the average American consumer over the age of 2 spends, on average, 34 hours of their waking time watching television.

These harmful stereotype are funneled into American homes and minds with the flip of a cable switch. Essentially, those 34 hours per week are being spent in a substitute learning environment, learning how other culture groups act, walk and talk.

In today’s world, media is a way of expressing information and has naturally became a platform for learning; it has also become a platform for perpetuating general stereotypes of ethnic groups. Typical Jewish stereotypes in mainstream media include the greedy, successful doctor/lawyer, the overbearing mother, and the blundering shlemiel.

Joan Bayliss, 68 of Eugene, OR, was raised in a mid-century orthodox Jewish home and continues to be an active participant in local Jewish culture. According to Bayliss, the anti-semitic stereotypes she has witnessed in pop culture throughout her life have internalized within her, and affect her daily life as Jewish woman.

“I tend to dress-down when I got to make a presentation,” says Bayliss, “I don’t want to set-off that reaction. I want to be taken as a normal person just like folks.

“It’s on my mind. The stereotype of Jews and money and you are [always there].”

This kind of “elevated” stereotype is an example of the use of model minority, a form of micro-aggression that depicts a minority group as socio-economically advanced, and therefore belittles their history of oppression and suffering.

In fact, the wealthy Jewish professional stereotype is so prevalent, it is surprising to find a depiction of a lawyer who isn’t Jewish. To see a parody of this concept by acclaimed Seinfeld co-creator Larry David in his most recent sitcom, Curb Your Enthusiasm, simply click below:

Interview with Joan Bayliss and Irwin Noparstak—Taking Action Against anti-Semetism

We sat down with a local Jewish couple Irwin Noparstak, 77, and his wife, Joan Bayliss, 68 at their home in Eugene, Oregon to discuss modern day Jewish stereotypes and how to combat them. They have personal experience addressing Jewish stereotypes and anti-Semitic messages as they created a non-profit in Eugene, Oregon called The Understanding anti-Semitism Project, which aimed to educate Jewish people and gentiles about the history, methods of anti-Semitic messages and how to stand up against it. Both Noparstak and Bayliss are active members of the local Jewish community and regularly attend Temple Beth Israel in Eugene, Oregon.

About The Understanding anti-Semitism Project:

Noparstak talks about The Understanding anti-Semitism Project:

“About ten years ago, Joan and I, created an organization called The Understanding anti-Semitism Project, in the course of which we did a fair amount of reading about where it came from, historically how it has played out in the world, and what is going on currently. In the project, we went into schools, universities, churches, organizations, even our own synagogue and our programs would be an hour and a half to eight hours depending on needs. One of the things we did fairly consistently was the history of anti-Semitism. The core, where it comes from and how to recognize it. And what might one do when confronted with anti-Semitism.”

How do you suggest taking action?

According to Bayliss, her physical appearance is often a red flag to strangers that she is of Jewish origin, and therefore, strangers create a preconceived idea of her personality. Bayliss also said that she has internalized anti-Semitism over the years of her life, and notices changes in her own daily behavior. “I tend to dress-down when I go make a presentation, “ says Bayliss, “I don’t wear my finest things, because I don’t want to [perpetuate the wealthy stereotype]…. I want to be perceived as a normal person, just like other folks. It’s on my mind” (Bayliss 2014).

Bayliss discusses addressing anti-Semitic messages head on: “One thing we learned to do if somebody has something negative to say, is that we say, where did you get your information?”

Noparstak chimes in and agrees. He asks: “Question the source. Why are you saying that? Where did you get that idea? Try to get your feelings out of the way and not be emotional and be engaging. Asking questions too. And if it’s possible, to incorporate some form of education. Create an ally.” This is one technique that both Bayliss and Noparstak have used in real life and have also taught in their Understanding anti-Semitism workshop.

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