The large fast food chains seem to be going ‘all in’ on plant based proteins.
You’re probably already familiar with BK’s Impossible Whopper. Pizza Hut just announced that they’ll offer two Beyond Meat options: the Beyond Italian Sausage pizza and a sausage pizza with veggies.The sausage was created just for Pizza Hut.
McDonalds is poised to introduce the McPlant burger: they are partnering with Beyond Meat for this one. They see McPlant as part of a new strategic effort called “Accelerating the Arches” where, among other things, they plan to responsibly source quality ingredients and drive climate action to protect the planet.
Eating less meat is often good for us, and it’s really good for the planet. If we reduce our reliance on both meat and dairy, global farmland use could be reduced by more than 75% – an area equivalent to the US, China, European Union and Australia combined – and still feed the world. These actions will reduce greenhouse gases, global acidification, and water use, according to a study in “Science”. But I’m guessing these fast food giants want to tap into an increasing number of ‘flexitarians’ who are eschewing fast food for more quality offerings. Will moving to plant-based proteins work? We’ll see.