New info on advertising agencies and diversity–from UO ad and MABR grad students/alums and UO faculty!

Faculty and students at the SOJC have put together a database of diversity at agencies. You can find the website here: http://addatabase.org/

Some interesting findings:

Most agencies employ more men than women
Minorities make up fewer than 25% of employees at most agencies
Non-white women are particularly underrepresented

Read more in the Adweek article here: https://www.adweek.com/agencies/oregons-school-of-journalism-researched-ad-agency-diversity/

MABR students who worked on this project include Nicole Lee (MABR 2020), Kelly Kondo (MABR 2020), and Michael Hampton (MABR 2021). Great work all!