The following points are suggestions for agency human resource recruiting teams and
advertising professors to keep in mind on a regular basis:
1. Think Panoramically
a. With talent pools found around the world, the best employees no matter
what their cultural affinity is want to work for companies that wear
diversity on their sleeves
2. Consider the Multiple Effect
a. In digital and social media spaces, youthful marketers drawn from an array
of backgrounds are able to ignite viral campaigns faster and more
effectively in ways that corporate monocultures can’t
3. Think All For One and One For All
a. Diversity that strives to celebrate differences, yet identify universal human
qualities in fragmented marketplaces, creates a more transcendent
narrative
4. Remember That Diversity Isn’t Only About Gender, Ethnicity, Sexual Preference,
Or Race; It Is Also About Demography
a. As potential brand ambassadors, senior and junior citizens are valuable
especially for social causes
5. Embrace the Melting Pot
a. It doesn’t matter where markets have been, diversity is where they are
going
Nicole Lee on Best Practices for Creating a More Diverse Workforce
on