on Today we highlight Payton Coon’s project on empowering student athletes, Pamela Herring on developing an Insta account for a responsible brand, and Sidney Hur’s podcast on diversity in agency life. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/PHerring_writeup-1-1.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/paytoncoon_final.pdf” download=”all” viewer=”google”]
Sidney Hur’s podcast
on Today’s projects include Ashleigh Maier’s study of account management and environmental advertising, Makenna Crocker’s research about how businesses should support lesbian couples seeking fertility treatments, and Alyssa Hinojosa on the need for fashion brands to be more inclusive. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/hinojosa_final.pdf” download=”all” viewer=”google”] [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/CrockerMakenna_TerminalPaper.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Terminal-Project-2.pdf” download=”all” viewer=”google”]
on Today we highlight work from Britnee Spilce-Will on empathy in agency management, Cole Rothman on designing a responsibility network, and Megan Danielson on sustainable tourism. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Final-Write-Up-1.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Sustainable-Travel-Terminal-Project-Final.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Spelce-WillBritnee_FINAL-DRAFT-MABR-TERMINAL-PROJ..pdf” download=”all” viewer=”google”]
on We showcase three final projects today. Haileigh Farrell recommends how ‘cruelty free’ can be better communicated, Michael Hampton provides ideas on how to start tough conversations about equity, and Chloe Peterson shows brands best practices for using TikTok. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/PetersonChloe_terminalProject.pdf” download=”all” viewer=”google”] [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/HaileighFarrell_MABRTerminalProjectFinalPaper.pdf” download=”all” viewer=”google”]
on Please enjoy today’s final projects.Julia Gesink writes about creating brand partnership, Nate Clark addresses adding diversity to the industry one high schooler at a time, and Haley Justus looks at the magic of small agencies.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Justus_independentrebellion.epub” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/A-Call-To-Create-2.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/GesinkJulia_ResponsibleBrandPartnershipsFinal.pdf” download=”all” viewer=”google”]
on Michael Hampton, Pamela Herring and Britnee Spelce-Will crafted a case study that looks at the fallout from a party gone wrong.HamptonHerringSpelce-WillB_J607CaseStudy
on Tara Wulf investigates why responsible brands need to have crisis communication plans.White Paper for brands on a look into why Crisis Management Plans are Essential
on Everyone is wondering what the new workplace looks like. Stephanie Legault investigates why responsible brands should support remote work.The Benefits of Remote Work_Legault
on Julia Gesink takes a deep dive into the restaurant industry and plastic waste in today’s White Paper.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/GesinkJulia_WhitePaper.pdf” download=”all” viewer=”google”]
on After the horrific events of January 6, 2021, many wondered what brands would do. Some warned brands on social media not to engage in this event, that any type of message would be seen as completely inappropriate. Some of these doing the warning are seen as very smart strategic communicators.
Luckily, brands didn’t listen.
Historically, brands keep their political donations pretty quiet, and many brands donate to both parties in a ‘hedging one’s bets’ strategy. That is why it is interesting to see brands stepping up to condemn the insurgence and the lawmakers who voted against certifying results. And they’re using the power of the purse to do it.
The New York Times has been tracking the brands that are stopping donations to any Republican who did not vote to certify the results of the free and fair election of Joe Biden. Some of these brands include WalMart, Marriott, Blue Cross/Blue Shield,
Other brands have paused all political donations to PACs. This list includes Google, Facebook, Goldman Sachs, AT&T and Coca Cola. Many brands have their own PACs, and corporate PACs account for about 5% of donations, as donations are capped at $5000. Charles Schwab announced they were doing away with their corporate PAC after the insurgence.
Tracking brands’ and corporations’ political donations is not easy, and so it is a positive move to see companies clearly stating what they won’t do in the future (keep in mind that many companies are not committing to never donating again). And one could argue that it’s too late to erase the damage their contributions have done to date.
At the same time, I have to see these brands as courageous—in such a crazy time, making any type of political statement could put a brand in harms’ way. And at a minimum, companies are rethinking their roles–and obligations–in the political sphere. That could lead to some real change. We’ll see.