Today on the blog, Haley Justus explains how Gen Z is likely to change fast fashion forever.
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Fast Fashion’s Failings
on Category: pandemic
on MABR Cohort Perspectives: Thoughts on how the pandemic is changing how we work out
on Today’s thoughts are from Sidney Hur.
This global pandemic has impacted our lives in ways we would have never imagined. From school and work to health and wellness, everything has taken the back burner. Something that I have always made a priority before the pandemic hit was my mental health and overall wellbeing. I believe it is so crucial to human growth to take time out to take care of our mind and body in efforts to be more kind to ourselves.
With the global economic shut down that happened earlier in the pandemic, access to gyms and workout studios have disappeared right before our eyes and left many of us scrambling with what to do. As someone who takes health and wellness very serious, I too was having troubles with adapting to this new reality. Channeling the same level of energy, excitement, and motivation I had for workout classes and gym sessions indoors into home workouts was always a challenge for me pre-pandemic so I knew this was going to be a challenge to overcome.
With this new reality, many health and wellness brands were quick to express genuine empathy and concern to customers. The Nike Training Club app has been my particular favorite and their response to this pandemic has shown me a great sense of brand responsibility. The app has offered all premium workouts and programs for free. Not only are the workouts free, but within the Nike Training Club (NTC) app there lies a whole network. From recipes, to blog posts, to well-designed podcasts, Nike has done an incredible job in providing consumers with a community we had lost due to the pandemic.
The design of the app is designed to help anyone reach their fitness goals and stay accountable. The app essentially walks you through your wellness journey right at your fingertips. As someone who had personally gone through 8 full programs, I can whole heartedly say that I appreciate brands like Nike who eliminate this cost barrier during the pandemic for folks to achieve their highest self at home.
I should also note that not only has Nike created an ease in accessibility to workouts and wellness, but many small workout chains/studios have also utilized media platforms to stream home workouts. My usual spin and yoga studio had quickly learned the ropes of zoom and began hosting at home sessions with the option to rent spin bikes for your home.
It is incredible to see how folks are adjusting to this new norm. I think many companies have demonstrated courage and empathy during these trying times. As challenging as this time is, it is the relationships that are built between communities and brands that take optimism onto a whole new leve
MABR cohort perspectives: Thoughts on the travel industry during a pandemic
on Today we feature two MABR students’ opinions on marketing during and after a pandemic.
First off, Megan Danielson discusses “How The Travel Industry is Reacting to the Pandemic”
The travel industry is one that has been greatly affected by the pandemic. Arguably, travel and hospitality have been the most hit industries, being that travel is strongly discouraged, and in many places, has been banned. The global travel restrictions and advisories are in place as COVID cases rise throughout the world and the pandemic continues to create uncertainty for brands and individuals alike. Events all around the world have been cancelled, and travel in general is highly ill advised as the pandemic persists. Brands have had to adjust their operation and staff and are having to shift their marketing and messaging strategies to keep people safe.
Many tourism brands are going against their usual promotional activities as officials are encouraging people to isolate. This could look like tourism industries actively telling travelers to stay where they are, rather than plan a trip. All brands and businesses have had to make shifts in order to be proactive in their responses to COVID. It is important for consumers to feel like brands are being responsible, and in a world crisis of this extent, are taking the proper steps to keep them safe. For travel industries, this could look like instilling hope and giving consumers reassurance that things will eventually return to normal, but if they have to travel or stay overnight now, that they are taking the precautions necessary to keep them safe.
Travel brands that have continued running have had to implement serious plans and information to show how they and their customers can be responsible during the pandemic. Airbnb, for instance, has created elevated standards for every stay, and even offers online experiences for customers to replace gathering in groups and in-person experiences. Other brands are sharing how they are supporting relief efforts for COVID-19, from raising money to shipping supplies to support medical staff. Omni Hotels have created an #OmniAtHome campaign and where they are encouraging people to replicate the hotel experience through inspiring content that they provide “so that you can treat yourself to a luxurious vacation at home”.
This pandemic is proving to be one of the most impactful shocks to the tourism system that has been seen, and these brands throughout the tourism ecosystem must now have the readiness to meet demand and shifts in travel behavior, as well as be prepared for the impacts this crisis has had on customer’s confidence in brands. There is so much uncertainty for what the future holds. Brands that are pivoting their marketing to instill hope and focus on the positive are doing what they can to stay relevant during these times. Using their influence creatively during troubled times to inspire and engage their customers will lead to them seeing bigger returns when things finally go back to normal.
Read more: https://econsultancy.com/how-travel-tourism-brands-reacting-coronavirus-social-media/
https://read.oecd-ilibrary.org/view/?ref=137_137392-qsvjt75vnh&title=Rebuilding-tourism-for-the-future-COVID-19-policy-response-and-recovery
https://www.airbnb.com/d/covidsafety