on We are thrilled to share the Final Project that won the ‘best project’ award this year. Congrats to Meg Krugel for her work in creating more perfect Unions.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/FinalProject_LaborMovement_Krugel.pdf” download=”all” viewer=”google”]
on Today we highlight Payton Coon’s project on empowering student athletes, Pamela Herring on developing an Insta account for a responsible brand, and Sidney Hur’s podcast on diversity in agency life. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/PHerring_writeup-1-1.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/paytoncoon_final.pdf” download=”all” viewer=”google”]
Sidney Hur’s podcast
on Today’s projects include Ashleigh Maier’s study of account management and environmental advertising, Makenna Crocker’s research about how businesses should support lesbian couples seeking fertility treatments, and Alyssa Hinojosa on the need for fashion brands to be more inclusive. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/hinojosa_final.pdf” download=”all” viewer=”google”] [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/CrockerMakenna_TerminalPaper.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Terminal-Project-2.pdf” download=”all” viewer=”google”]
on Today we highlight work from Britnee Spilce-Will on empathy in agency management, Cole Rothman on designing a responsibility network, and Megan Danielson on sustainable tourism. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Final-Write-Up-1.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Sustainable-Travel-Terminal-Project-Final.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Spelce-WillBritnee_FINAL-DRAFT-MABR-TERMINAL-PROJ..pdf” download=”all” viewer=”google”]
on We showcase three final projects today. Haileigh Farrell recommends how ‘cruelty free’ can be better communicated, Michael Hampton provides ideas on how to start tough conversations about equity, and Chloe Peterson shows brands best practices for using TikTok. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/PetersonChloe_terminalProject.pdf” download=”all” viewer=”google”] [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/HaileighFarrell_MABRTerminalProjectFinalPaper.pdf” download=”all” viewer=”google”]
on Please enjoy today’s final projects.Julia Gesink writes about creating brand partnership, Nate Clark addresses adding diversity to the industry one high schooler at a time, and Haley Justus looks at the magic of small agencies.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Justus_independentrebellion.epub” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/A-Call-To-Create-2.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/GesinkJulia_ResponsibleBrandPartnershipsFinal.pdf” download=”all” viewer=”google”]
on Recent grad Leann Swims explores the growth of Certified B Corps in the communications industry. Don’t know what a B Corp is? Leann will teach you!
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Leann-Swims-2020-MABR-Terminal-Project.pdf” download=”all” viewer=”google” ]
on There are lots of theories of leadership, but empathetic leadership is an important concept for all leaders to understand. Enjoy Maryn Beutler’s final project where she takes a deep dive into empathetic leadership.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Empathetic-Leadership-A-Report-and-Guide-to-Achieving-Greatness-in-the-Workplace.pdf” download=”all” viewer=”google” ]
on What a timely study from our recent graduate Nicole Lee! She examines ways that advertising agencies can bridge the diversity gap.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/LeeNicole_MABRFInalProject.pdf” download=”all” viewer=”google” ]
on Adam Spencer investigated the notion of whether people–and brands–are willing to do a bit more to be carbon neutral. Among other key findings, he found that there is a fairly strong willingness to pay for products that are carbon neutral. There’s also some interesting findings related to race and willingness to pay. He also proposes the creation of an app to help everyone be carbon neutral.
Adam’s project is one of three that we honored with the Outstanding Project Award. Check it out!
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Spencer_Decarbonize_Final.pdf” download=”all” viewer=”google” ]