We are thrilled to share the Final Project that won the ‘best project’ award this year. Congrats to Meg Krugel for her work in creating more perfect Unions.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/FinalProject_LaborMovement_Krugel.pdf” download=”all” viewer=”google”]
Month: July 2021
Brand Responsibility Final Project Spotlight
Today we highlight Payton Coon’s project on empowering student athletes, Pamela Herring on developing an Insta account for a responsible brand, and Sidney Hur’s podcast on diversity in agency life. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/PHerring_writeup-1-1.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/paytoncoon_final.pdf” download=”all” viewer=”google”]
Sidney Hur’s podcast
Making the world more responsible, one final project at a time
Today’s projects include Ashleigh Maier’s study of account management and environmental advertising, Makenna Crocker’s research about how businesses should support lesbian couples seeking fertility treatments, and Alyssa Hinojosa on the need for fashion brands to be more inclusive. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/hinojosa_final.pdf” download=”all” viewer=”google”] [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/CrockerMakenna_TerminalPaper.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Terminal-Project-2.pdf” download=”all” viewer=”google”]
Great ideas for responsible brands
Today we highlight work from Britnee Spilce-Will on empathy in agency management, Cole Rothman on designing a responsibility network, and Megan Danielson on sustainable tourism. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Final-Write-Up-1.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Sustainable-Travel-Terminal-Project-Final.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Spelce-WillBritnee_FINAL-DRAFT-MABR-TERMINAL-PROJ..pdf” download=”all” viewer=”google”]
Smart Ideas from our MABR students
We showcase three final projects today. Haileigh Farrell recommends how ‘cruelty free’ can be better communicated, Michael Hampton provides ideas on how to start tough conversations about equity, and Chloe Peterson shows brands best practices for using TikTok. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/PetersonChloe_terminalProject.pdf” download=”all” viewer=”google”] [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/HaileighFarrell_MABRTerminalProjectFinalPaper.pdf” download=”all” viewer=”google”]
Three Great Final Projects
Please enjoy today’s final projects.Julia Gesink writes about creating brand partnership, Nate Clark addresses adding diversity to the industry one high schooler at a time, and Haley Justus looks at the magic of small agencies.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Justus_independentrebellion.epub” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/A-Call-To-Create-2.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/GesinkJulia_ResponsibleBrandPartnershipsFinal.pdf” download=”all” viewer=”google”]
Case Study: Agency Management and Trust
Michael Hampton, Pamela Herring and Britnee Spelce-Will crafted a case study that looks at the fallout from a party gone wrong.HamptonHerringSpelce-WillB_J607CaseStudy