By Alyssa Hinojosa
Who are they, what do they do?
Toyota Motor Co. was established in 1937 and was founded by Kiichiro Toyoda. Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. The motor company has become the global market leader in sales of hybrid electric vehicles and has become one of the largest companies to encourage the mass-market adoption of hybrid vehicles. They are also a market leader in hydrogen fuel-cell vehicles. Since their establishment they have reached many miles stones internally along with external awards and recognitions.
What is their mission? Vision?
Toyota USA mission statement is “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.” They have a vison “To be the most successful and respected car company in America.” Toyota creates vehicles by listening and responding their customers. They believe that their cars should do more than help people go places on the road and that they should also help people go places in life. Toyota values the safety of their customers, their employees, giving back, and the environment in everything they do.
Why do you think they’re responsible?
Toyota does business by producing products and services that aim to make advances in sustainable mobility and safety technologies. They have 28.8 million vehicles built in the U.S. and counting, 2,383,349 2019 vehicles sold in the U.S., $28.4 billion direct investment in the U.S., and over 186,000 people working across the U.S. They focus on environmentally sustainable solutions in everything they do and every vehicle they make are made in efforts of advancing towards a brighter tomorrow. On their website they provide reports on the carbon, water, materials, and biodiversity efforts they are practicing in to contribute to lowering their environmental impact. What can Toyota learn from Southwest?As a bigger worldwide auto company, Toyota can learn from Southwest who is a major American airline headquartered in Dallas, Texas, and is the world’s largest low-cost carrier, is more employee recognition. Southwest makes it apparent how much they care about their employees as well as their customer. Their purpose for doing business is to “Connect people to what’s important in their lives through friendly, reliable, and low-cost air travel.” They are also a very transparent organization where their story is easily traced on the internet unlike Toyota which was pretty hard to find. Southwest provides a website dedicated to their story with a a navigation at the top which allows an easy navigation to What’s New, Fact Sheet, Advertise,
Careers, Media Relations, Investor Relations, and Terms & Conditions, unlike Toyota which has all their important navigation links in their footer. Referenceshttps://www.toyota.com/usahttps://global.toyota/en/company/trajectory-of-toyota/history/https://www.toyota.com/usa/our-story/https://www.toyota.com/usa/environment/https://www.southwest.com/html/about-southwest/index.html