by Megan Danielson
1. Bhumi as a brand
Bhumi is an Australian lifestyle label that offers sustainable, pure, luxuriously soft, and chemical free products. Their products include bedding, bath, and apparel, including underwear and sleepwear, and focus on using sustainable and ethical products and practices. For the pandemic they have also implemented facemasks that are sustainably made from ‘offcuts’ which would otherwise end up in landfill.Their products are certified organic and non-toxic and made in fair trade factories. They make casual wear for women, men, and children. The company was created by co-founders Viniti and Dushyant, who both bring their passion for the earth and sustainable practices to the company. They have a vision for the company that goes beyond just profits.
2. Bhumi’s mission and purpose
Bhumi’s mission is as follows: “We are paving the way for a new era in the textile industry by choosing fair trade organic cotton for all of our products, creating a positive impact on the people and the planet.”As a company, they focus on the importance of positive consumer choices. They understand that every consumer purchase “must have a positive environmental & social impact to protect our future.” Bhumi itself means “Mother Earth” which encompasses many aspects of the company. They guarantee that every Bhumi purchase has a positive environmental & social impact. Their focus is making a positive impact on both the planet and the people on it. Bhumi spreads the belief of making conscious choices that are good for the consumer as well as good for the planet.
3. Why I think Bhumi is responsible
Bhumi is responsible not only through making socially conscious products, but also through making their entire supply chain transparent. All of their products are carbon neutral in order to guarantee the highest quality of products without compromising the earth and the people on it. They inspire their customers, and everyone for that matter, to make positive consumer choices. Bhumi recognizes the common unethical practices of the fashion industry, from cotton that is grown with hazardous synthetic pesticides and made with toxic dyes to unfair and unhealthy working conditions. They take the stance that these practices are not acceptable anymore and are dedicated to changing the game. Bhumi pledges that all their products are free from things such as GMOs, pesticides, toxic dyes, child labor, and unfair working conditions. They are transparent in all aspects of the business, and authentic in their mission as they spread awareness about certified organic products and shed a light on the issues of the industry.