by Haley Justus
Cocokind is a small skin care brand with the mission, “clean and conscious skincare for all”. The skincare brand was founded in 2015, by Priscilla Tsai a former investment banker who struggled with acne prone skin. After nothing her doctor prescribed worked, Tsai began experimenting with natural ingredients in her kitchen. Tsai said to Allure Magazine, “I decided to start Cocokind around a few key values: simple, quality ingredients, consciously and sustainably created, and with affordable pricing.” Most Cocokind products are certified organic, and all are certified cruelty free.
On the responsibility topic to start, Cocokind started the “Cocokind Impact Foundation” which per their website, “The Cocokind impact foundation provides financial grants to female entrepreneurs in health, wellness, and sustainability industries who are focused on creating social impact through business.” Additionally, the brand is committed to sustainable practices, ranging from the sourcing of ingredients to the packaging of their products. On their blog there is a post titled, “Our work on sustainability”. The post sufficiently details all the changes and steps they are taking to consistently be more sustainable.
What I see Cocokind delivering extremely successfully on is transparency. The blog post I mentioned previously laid out many steps on how they are actively changing their modes of operation and how they produce what they do. Tsai said to Allure when describing the impact of the COVID- 19 pandemic on the business, “I was super upfront with our customers about what was happening and told them on social media what we were facing – warning people that we didn’t know when their orders would go out, but it could be April.” Yet another example of the brands and Tsai’s transparency.
The examples I have listed here just scratch the surface as to how Cocokind has stepped up to be a responsible brand. As a consumer and a long time Cocokind supporter, their transparency and commitment to social good is one of the reasons I keep coming back. I am excited to see them grow and watch their commitment to social good become even more impactful.
P.S. Their “mymatcha all-over moisture stick” is one of the best lip balms and/or moisturizers ever and no this is not sponsored content!