Adam Spencer investigated the notion of whether people–and brands–are willing to do a bit more to be carbon neutral. Among other key findings, he found that there is a fairly strong willingness to pay for products that are carbon neutral. There’s also some interesting findings related to race and willingness to pay. He also proposes the creation of an app to help everyone be carbon neutral.
Adam’s project is one of three that we honored with the Outstanding Project Award. Check it out!
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Spencer_Decarbonize_Final.pdf” download=”all” viewer=”google” ]