The Green Gap is what can be the huge gulf between what consumers say they will do to help the environment and what they actually do. Trevor Shott’s final project for his Masters in Advertising and Brand Responsibility examined some of the things brands can do to close this gap. In his introduction, Trevor explains:
There is lots of valuable information that both brands and consumers can find helpful in his work. Enjoy!
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/06/MABRFinalGuidebook_Shott.pdf” download=”all” viewer=”google” ]
Photo by Kid Circus on Unsplash