Are you watching more TV than you used to? If yes, you’re not alone: all across America, people are watching more TV and as a result, seeing more ads, during the pandemic. Some of the ads are from ‘before times’ when people could still shake hands and hug; many of them, though, reflect the new normal of social distancing, online car shopping, and being in this all together.
Our newest White Paper investigates consumer reactions to different types of TV messages that they’ve recently seen. While at the moment it seems that all types of messages are seen as appropriate, we seem to be approaching a ‘wear out’ situation when people become tired of the constant stream of Covid-19 messages.
We’ll be collecting data on this again in a few weeks to see if this type of wear out is occurring. In the meantime, we hope you find this report interesting.
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