I’m happy to share our first MABR White Paper with you: Brand Messages on Twitter during the Coronavirus Pandemic. This is the first in a series of White Papers that will address how brands message during these challenging times, and how consumers react to these messages. Following this White Paper on message on Twitter, we will be providing White Papers on email messaging and TV advertising. We will also be doing time-series studies to see if attitudes change.
We hope you find this helpful.
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