on We are thrilled to share the Final Project that won the ‘best project’ award this year. Congrats to Meg Krugel for her work in creating more perfect Unions.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/FinalProject_LaborMovement_Krugel.pdf” download=”all” viewer=”google”]
on Today we highlight Payton Coon’s project on empowering student athletes, Pamela Herring on developing an Insta account for a responsible brand, and Sidney Hur’s podcast on diversity in agency life. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/PHerring_writeup-1-1.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/paytoncoon_final.pdf” download=”all” viewer=”google”]
Sidney Hur’s podcast
on Today’s projects include Ashleigh Maier’s study of account management and environmental advertising, Makenna Crocker’s research about how businesses should support lesbian couples seeking fertility treatments, and Alyssa Hinojosa on the need for fashion brands to be more inclusive. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/hinojosa_final.pdf” download=”all” viewer=”google”] [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/CrockerMakenna_TerminalPaper.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Terminal-Project-2.pdf” download=”all” viewer=”google”]
on Today we highlight work from Britnee Spilce-Will on empathy in agency management, Cole Rothman on designing a responsibility network, and Megan Danielson on sustainable tourism. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Final-Write-Up-1.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Sustainable-Travel-Terminal-Project-Final.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Spelce-WillBritnee_FINAL-DRAFT-MABR-TERMINAL-PROJ..pdf” download=”all” viewer=”google”]
on We showcase three final projects today. Haileigh Farrell recommends how ‘cruelty free’ can be better communicated, Michael Hampton provides ideas on how to start tough conversations about equity, and Chloe Peterson shows brands best practices for using TikTok. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/PetersonChloe_terminalProject.pdf” download=”all” viewer=”google”] [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/HaileighFarrell_MABRTerminalProjectFinalPaper.pdf” download=”all” viewer=”google”]
on Please enjoy today’s final projects.Julia Gesink writes about creating brand partnership, Nate Clark addresses adding diversity to the industry one high schooler at a time, and Haley Justus looks at the magic of small agencies.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/Justus_independentrebellion.epub” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/A-Call-To-Create-2.pdf” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/mabr/files/2021/06/GesinkJulia_ResponsibleBrandPartnershipsFinal.pdf” download=”all” viewer=”google”]
on Michael Hampton, Pamela Herring and Britnee Spelce-Will crafted a case study that looks at the fallout from a party gone wrong.HamptonHerringSpelce-WillB_J607CaseStudy
on Tara Wulf investigates why responsible brands need to have crisis communication plans.White Paper for brands on a look into why Crisis Management Plans are Essential
on Cole Rothman looks at how the health and beauty industry can start to address the problem of Ocean plastics. Cole’s passion about this topic got many of us to switch to shampoo bars! Thanks Cole!White Paper final
on In today’s White Paper, Leah Olson and Chloe Peterson investigate how music festivals can be more responsible.J607 White Paper Final_Chloe P and Leah O-1