Managing the Twitter account of an established company requires balancing humor and entertainment without adding in too much personal commentary, and keeping it general-public-friendly. I was required to tag “Oregon’s FOX” in every post, along with the air time of the show, and usually a quick banner I made in Photoshop.
Facebook involved a similar process, typically with more graphics that I created in Photoshop.
When I first begun at Oregon’s Fox, their website was rather dated. It’s navigation was crowded, yet the functions of the website itself were limited. It had a repeating picture of the coast line behind the scrolling content that was distracting and irrelevant. The links it provided were not very useful to understanding Oregon’s Fox as a brand, and in general it lacked information. Angie Riley, my supervisor, has been working on a new website for the company since the new year. In my last few weeks at Fox the site was nearing completion and Angie was making preparations for it to go live. It did everything that the old site failed to accomplish: a sleek platform to display information on, clearly identifiable pages, interactive media, and incorporations of their other managing sites, like Twitter and Facebook, in a useful yet non-intrusive way. Observing her create the site spurred many conversations on what a successful website looks like, what it contains, and different means of online navigation. Currently, the site has not gone live, and the link in this description still leads back to the old site.