I rang in the new year, in part, by catching up on all the blog reading I managed to not do over the break. Two posts stood out, and connected in interesting ways re: the media management area of concentration in the Arts and Administration Program that I’ll more ‘officially’ launch this term by actually teaching a course!
Both posts are essentially about networks and the ways in which we use them—technically as well as socio-culturally. In reading these posts, I was struck by how they aligned with, overlapped, and adumbrated the primary concepts I’ve been articulating as constituting “media management”: media as communication tools (technology) on the one hand, and media as communication strategy or mechanism (culture) on the other hand. There are certainly other dimensions of “media management,” and I intend that course I’m teaching this term to help myself, students, and colleagues map it all out in a preliminary way. On to the posts…
The first one is a republishing of an essay by Mitchell Whitelaw on the art of HC Gilje. The full essay can be read here, but the main point that I took away from it had to do with the dynamic relations between “generalities” and “specificities” as manifest in the structural workings of networks. Whitelaw does a great job of drawing on Gilje’s work to illustrate how networks generalize points in space by not ‘caring’ where two nodes actually exist (eg. in transmitting an email from someone in Austrailia to someone in Norway), or, as he puts it, by “absorbing” specificities—those physical details such as what kind of computer someone is using, what chair they happen to be sitting in, or what kind of coffee they are drinking (or not). Whitelaw’s argument is not that specificities ultimately do not matter, but rather that they emerge through dynamic interaction with the logic of networks. In a way, I suppose, this is a rearticulation of the structure-agency problem (here for the Wikipedia overview) within the framework of the aesthetics of digital media/art.
The second posting is by Howard Rheingold, and can be found on the DMLCentral blog. Rheingold has been instrumental in highlighting how ‘network literacy‘ has become a crucial component of our 21st century social tool kit, and his relationship to online communities and discourse about them constitutes a significant contribution to the ongoing unfolding of digital media. His recent forays into teaching at Stanford and UC Berkely have led him to develop the Social Media Classoom, and the post on the DMLCentral blog is a reflection on the route he took in bringing his vision to fruition. Read against the post by Whitelaw, Rheingold’s observations bring theory of networks (generalities and specificities) into the realm of education—not just classroom-based education, but broader creation and social dissemination of knowledge in today’s networked worlds.
Ideas from both of these posts—if not the posts themselves—will certainly filter into my own teaching this term (and beyond), and the critical insights presented by each will inform my ongoing understanding of what “media management” means to work in the arts and cultural sectors. I highly recommend checking out the posts and bringing your own perpsectives to them.