The business of sports has exploded in the last 25 years.

Sports, entertainment and marketing are completely intertwined. What used to be a career you chose because you loved the game, or the team, or an athlete, or a university is now a multi-billion dollar global phenomenon. This growth has spawned tremendous opportunity and unprecedented challenges.

There are great stories to be told at every level. According to sports business pro and author Joe Favorito, sports communication pros are needed to:

• Identify and tell stories to a broad audience,
• Maximize the spending taking place in the industry,
• Handle crises and effectively manage media opportunities
• Come up with creative and unique ways to cut through the clutter.

This is the first time this course has been offered at the SOJC and I’m excited to see how it develops. We’ll hear from lots of great guest speaker, engage in interesting activities and discussions, watch a lot of sports/sports commentary/sports media and learn how to be effective strategic communications professionals in this growing industry.

Students: Class-relevant content is on Canvas

Outside Friends & Observers: Watch this space for great student content.