Analyzed by: Joseph Carmassi, Eli Lapidus, Camala Lapray, Peyton Carey, Brandon Johnson & Calvin Carey
Nascar is a loved and crazed sport with millions of dedicated fans. But what is it that makes these fans so dedicated to the sport? Is it the amount of crashes? The tragic deaths? The abusive personalities and actions? Or all of the money involved through sponsors? These are just some of the several questions that have yet to be answered. Based on the 2010 Nascar fan demographic base we know that the most common fan is a white male from the south, aged 45-54 with an annual income of $50,000+.
What is the sport of NASCAR and what is it all about? Why do fans continue to support it and stay active within the NASCAR community? Most importantly, are these negative events specifically affecting the social media aspect of NASCAR? These are just some of the many questions that our group asked.
Within the past couple years NASCAR has begun to re-establish itself in the social media world so these tragic incidents remain as low key as possible through PR and other actions. In these drastic times of measure NASCAR needs to be stable enough to support themselves in times of crisis as a strong and stable force.
The common social media outlets including Twitter, Facebook and Youtube can either make or break a company and if things are done right the end results can be very negative. Whether it’s a recent crash being posted on youtube or fans bashing one of the driver’s on twitter, NASCAR needs to hold a strong connection between their fans through the outlet of social media to continue to grow their fan base and overall success of their business.