By: Emily Lowe In 2009, two Dominos employees’ light-hearted actions created a full-blown crisis for the company. A slow work day inspired the duo to take a video of themselves doing unsanitary things to people’s food and posted it to YouTube. It didn’t take long before the video went viral. For 48 hours the media […]
Entries Tagged as 'Public Relations'
48 Hour Delay
December 4, 2013 · No Comments · Uncategorized
By: Rikki Ford Domino’s Pizza is a well known American pizzeria and because Domino’s is a large American corporation it is easy for negative press to travel fast. Unfortunately for Domino’s in April 2009, two of their employees at a franchise in North Carolina decided to video tape a “prank” and post it on the […]
Pizza Turn-Around Campaign
December 4, 2013 · Comments Off on Pizza Turn-Around Campaign · Uncategorized
By: Kaylee David In 2009, two Dominos employees in Conover, N.C. produced and uploaded to YouTube a video of them doing disturbing pranks to costumers food soon went viral. Within days the YouTube video got over a million hits, Domino’s had a crisis on their hands. As a result of the incriminating video, Domino’s spent […]
Domino’s Fires Guilty Employees
December 4, 2013 · No Comments · Uncategorized
By: Mollie Shannon Domino’s is a trusted household name, but in 2009 its wholesome reputation was tainted by two of its employees. One Sunday in April, business was slow in a North Carolina Domino’s store. Two employees (Kristy Hammonds, 31 and Michael Setzer, 32) thought it would be humorous to video tape themselves doing unsanitary […]
Twitter Response
December 4, 2013 · No Comments · Uncategorized
By: Whitney Reed April 2009 Domino’s was hit unexpectedly with a crisis when a disgusting video created by two of their employees went viral. The video was filmed and narrated by one employee and showed the other employee doing less than appetizing things to a sandwich that was supposedly going out to delivery. Thanks to […]