Logbook Entry: Note and comment on the marketing research presentations, listing and describing new information and marketing strategies that interest you.
I really enjoyed listening to everyone’s presentations. It’s always so interesting to hear about what everyone is studying and you get learn about something new in a short presentation! I wish I had taken notes, but I actually remembered everyone’s topics!
One of the ones I found most interesting was Ed’s presentation on transmedia. After hearing him describe how transmedia could be used to market a ballet like Swan Lake, I realized that transmedia is essentially the process of creating a fandom for a product. I had always thought of a fandom as a following of people who are dedicated enough to a cultural product that all of these side projects are born, but I had never thought of creating a fandom through building these side products first. Furthermore, I had never thought of this concept of fandom through transmedia outside of the realm of film and video games. However, after Ed’s presentation, I think this would a great marketing strategy for arts organizations! I mean you could get a new generation interested in classical art through mediums like comic books and games. Obviously this would take a lot of money, but there is definitely an artist pool available.
I also really enjoyed Annie’s presentation on jukebox musicals. I had not heard of that term before even though I’ve been to a ton of jukebox musicals. I had never classified them as a different type of musical, but I now understand why they’ve become so popular. It makes complete sense to create something so expensive like a musical based on already popular music. Now looking back, I realize that I’ve played into that marketing scheme. A musical based on Louis Armstrong? I’m there!
There were a lot more great points brought up in the presentations: Kelsie’s look at dynamic content for Kickstater; Brent’s description of the adjectives used to describe New Mexico; Amy’s comparison of subscription formats. Though I wanted to share one video based on Sarah’s presentation about guerrilla graffiti marketing. I found this when I was researching moss graffiti, though this video is about reverse graffiti. The girl in this video cleaned 350 reasons to act against climate change into an exhaust stained wall. I thought one that this was a really interesting marketing technique: right message with right mediums. But also, I found it interesting that she gets into an argument with a guy accusing her of graffiti. Even after explaining it, he says “I’m sick of people graffiting the street!”
[youtube]http://www.youtube.com/watch?v=qmZVoQynqp0&list=PL76D2A96256A1A0B4[/youtube]