For my last post about collected materials I’ve chosen some unusual marketing materials:
When I think of my favorite sign I automatically think of Portland’s famous white stag sign over the Burnside Bridge. A giant neon sign for a city is not what you usually think of for marketing, but I would argue that this sign has been a great marketing tool for Portland. When people think of the Portland sky line they think of this sign. This image represents Portland. The “old town” part of the sign is often replaced with “made in Oregon” and stamped on products. This sign has become iconic to Portland. If an organization could recreate this kind of branding, that would definitely be a marketing success.
And I shall end this logbook an a comedic note. This is a simple sign but you would be amazed how many shares it has on the internet. Years after I first saw this sign, I still see it posted to Facebook once and a while. We should never underestimate the impact of comedy, even with a sign. I used a picture of this sign to advertise the Whiskey Bike Ride for Pedalpalooza (yes there is such a thing: Portland) on my old blog and that post had more hits than most. I quickly learned when running a blog that comedy is what people repost, what people remember. Marketers should remember this when they design signs, billboards, banners or any marketing material.